Remote CRM Strategy Architect for Enrollment Growth

VisionPoint Marketing; Raleigh (NC); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401k

PTO

Job summary

VisionPoint Marketing in Raleigh, NC, a remote-first agency with hybrid options, seeks a CRM Strategist to shape CRM strategies across platforms and drive enrollment outcomes. You will balance strategic thinking with hands-on execution to design, implement, and optimize CRM solutions for higher education clients.

You’ll collaborate with marketing strategists, account directors, and project managers, guiding CRM projects from discovery through deployment while leveraging Salesforce, Slate,

Qualifications

• 3+ years hands-on CRM experience including configuration, implementation, administration, or optimization.
• Experience with major CRM platforms such as Slate, Element451, Salesforce, or HubSpot.
• Ability to translate strategic goals and client needs into practical CRM solutions.
• Strong communication, collaboration, and analytical skills.

Responsibilities

• Partner with Marketing Strategists to develop integrated CRM strategies aligned with client goals.
• Lead CRM implementations, optimization efforts, and governance across data, workflows, and integrations.
• Develop goals, plans and reporting to measure CRM performance and ROI.
• Collaborate with clients and internal teams to establish priorities and ensure successful execution.
• Create analytics to support marketing effectiveness and audience personalization.

Skills

CRM strategy

CRM implementation

Client collaboration

Analytics

Google Workspace

Communication

Education

Bachelor’s degree

Tools

Slate

Element451

Salesforce

HubSpot

Job description

VisionPoint Marketing in Raleigh, NC, a remote-first agency with hybrid options, seeks a CRM Strategist to shape CRM strategies across platforms and drive enrollment outcomes. You will balance strategic thinking with hands-on execution to design, implement, and optimize CRM solutions for higher education clients.

You’ll collaborate with marketing strategists, account directors, and project managers, guiding CRM projects from discovery through deployment while leveraging Salesforce, Slate,