Remote CRM Operations & Enablement Manager

Signet Jewelers Limited; Irving (TX); On-site; USD 105,000 - 145,000; Full time

Job summary

Signet Jewelers Limited is seeking a Manager of CRM Operations and Enablement to spearhead the strategy, governance, and operational framework for email and SMS across Signet brands. You will partner with IT, MarTech, and vendors to ensure channel best practices and data-driven decisions.

The role emphasizes list hygiene, segmentation, personalization, and journey development, with a focus on AI advancements and channel optimization. Strong cross-brand collaboration is essential.

Qualifications

• Bachelor\'s degree in marketing, business, communications, technology, analytics, or related field.
• Experience in CRM, marketing operations, and/or digital marketing strategy at scale.
• Cross-functional collaboration to improve CRM strategy, operations, and execution; retail experience preferred.

Responsibilities

• Lead CRM strategy, governance, and operational framework for email/SMS across brands.
• Provide guidance to improve personalization, segmentation, journey development, testing, and channel effectiveness.
• Oversee briefs, timelines, and email builds; advise on campaign strategy feasibility.
• Collaborate with IT, MarTech, and vendors; translate CRM needs into tech/data requirements.
• Monitor performance and advise on strategic direction based on results.

Skills

CRM strategy

Email marketing

SMS marketing

Segmentation

Personalization

Automation

Testing

Performance optimization

Cross-functional collaboration

Analytics

Communication

Education

Bachelor's degree

Tools

CRM tools

Marketing automation

HTML/CSS

PowerPoint & Excel

Job description

Signet Jewelers Limited is seeking a Manager of CRM Operations and Enablement to spearhead the strategy, governance, and operational framework for email and SMS across Signet brands. You will partner with IT, MarTech, and vendors to ensure channel best practices and data-driven decisions.

The role emphasizes list hygiene, segmentation, personalization, and journey development, with a focus on AI advancements and channel optimization. Strong cross-brand collaboration is essential.