Remote CRM & Lifecycle Marketing Manager

Shiseido; New York (NY); Hybrid; USD 94,000 - 129,000; Full time

Benefits offered by this job

Life and Disability Insurance

Paid Volunteer Days

Paid Company Holidays

401K with 6% Company Match

Internal & International Mobility

Product Discounts & Annual Gratis

Employee Led Affinity Groups

Tuition Reimbursement

Job summary

Shiseido Americas is seeking a Manager, CRM & Digital Marketing to lead lifecycle marketing and omnichannel CRM programs across Shiseido, NARS Cosmetics, and Clé de Peau Beauté. You will drive engagement, retention, and revenue growth through data-driven campaigns across email, SMS, and retailer channels.

You will own the CRM calendar, coordinate with agencies, and develop segmentation and targeting strategies leveraging CDPs and analytics to enhance lifetime value.

Qualifications

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement
• Bachelor’s degree in Marketing, Business or related field
• Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms
• Strong analytical skills, including budget management, forecasting, and KPI reporting
• Solid cross-functional collaboration skills
• Strong pulse on industry trends, competitive landscape, and innovation

Responsibilities

• Oversee CRM and digital marketing campaigns to drive acquisition, engagement, retention and revenue growth
• Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM
• Develop segmentation, audience targeting, testing, and personalization strategies leveraging data insights
• Activate customer data and CRM campaigns to support sales growth and engagement across key retailer channels
• Lead email marketing operations and collaborate with external agency for efficiency and execution
• Amplify SMS channel growth through targeted campaigns and optimization
• Manage affiliate and creator programs with agency partners
• Partner with external media agency for paid Search and Social strategies
• Expand the contactable customer base through data capture strategies
• Prepare and analyze CRM KPIs and reporting to identify opportunities
• Assist with CRM budget P&L accountability
• Collaborate cross-functionally to align CRM growth initiatives
• Lead, coach, and develop 1 direct report
• Perform other duties and strategic initiatives as assigned

Skills

CRM lifecycle marketing

Digital marketing

Customer engagement

Analytical skills

Education

Bachelor's degree

Tools

ESPs

CDPs

Marketing automation

Analytics

Job description

Shiseido Americas is seeking a Manager, CRM & Digital Marketing to lead lifecycle marketing and omnichannel CRM programs across Shiseido, NARS Cosmetics, and Clé de Peau Beauté. You will drive engagement, retention, and revenue growth through data-driven campaigns across email, SMS, and retailer channels.

You will own the CRM calendar, coordinate with agencies, and develop segmentation and targeting strategies leveraging CDPs and analytics to enhance lifetime value.