CRM & Digital Marketing Lead — Beauty Growth

Brobston Group; New York (NY); Remote; USD 94,000 - 129,000; Full time

Benefits offered by this job

Health benefits

401K match

Paid Time Off

Parental leave

Product discounts

Tuition reimbursement

Job summary

Shiseido Americas seeks a Manager of CRM & Digital Marketing to drive customer lifecycle programs for Shiseido, NARS, and Clé de Peau Beauté. You will leverage data and insights to grow acquisition, engagement, retention, and revenue across DTC and Retail channels.

You’ll own campaigns across email, SMS, personalization, and retailer CRM, collaborating with agencies and cross-functional teams to deliver seamless customer experiences and measurable results.

Qualifications

• 3-5+ years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably in beauty or retail.
• Bachelor’s degree in Marketing, Business or related field.
• Experience with CRM technologies, ESPs, CDPs, marketing automation, and analytics platforms.

Responsibilities

• Oversee CRM and digital marketing execution and analytics of campaigns to drive acquisition, engagement, retention and revenue growth.
• Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM.
• Develop customer segmentation, audience targeting, testing, and personalization strategies leveraging CDPs and data insights.
• Activate customer data and CRM campaigns to support sales growth across key retailer channels (Amazon, Sephora, Macy's, etc).
• Lead email marketing operations, partnering with external agency to maximize resources and efficiency.
• Amplify SMS channel growth through targeted campaigns and optimization.
• Manage affiliate and creator programs to drive acquisition and ROI.
• Partner with external media agency to optimize paid search and social strategies.

Skills

CRM & lifecycle marketing

Digital marketing

Customer engagement

Analytics

Education

Bachelor's degree in Marketing/Business

Tools

ESPs

CDPs

Marketing automation

Analytics platforms

Job description

Shiseido Americas seeks a Manager of CRM & Digital Marketing to drive customer lifecycle programs for Shiseido, NARS, and Clé de Peau Beauté. You will leverage data and insights to grow acquisition, engagement, retention, and revenue across DTC and Retail channels.

You’ll own campaigns across email, SMS, personalization, and retailer CRM, collaborating with agencies and cross-functional teams to deliver seamless customer experiences and measurable results.