Manager, CRM & Digital Marketing

Shiseido; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health coverage

Retirement plan

Paid time off

Volunteer days

Company holidays

Parental leave

401K with match

Learning programs

Mobility program

Product discounts

Job summary

Shiseido Americas is seeking a Manager of CRM & Digital Marketing to drive customer lifecycle programs across Shiseido, NARS Cosmetics and Clé de Peau Beauté. You will lead omnichannel CRM initiatives, leverage data to optimize acquisition, engagement, retention, and revenue growth, and partner with agencies to maximize impact.

You will manage segmentation, personalization, and reporting while mentoring one direct report and collaborating with cross-functional teams to align strategies with

Qualifications

• 3–5 years in CRM, lifecycle marketing, digital marketing or customer engagement
• Bachelor’s degree in Marketing, Business or related field
• Experience with ESPs, CDPs, marketing automation and analytics platforms
• Strong analytical skills including budget management and KPI reporting
• Solid cross-functional collaboration skills

Responsibilities

• Oversee CRM and digital marketing execution and analytics to drive acquisition, engagement, retention and revenue growth for Shiseido Americas brands

Skills

CRM

Lifecycle marketing

Digital marketing

Email marketing

SMS marketing

Budget management

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing/Business

Tools

ESP/CDP/marketing automation platforms

Job description

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

The Manager, CRM & Digital Marketing is responsible for implementing customer lifecycle marketing and digital engagement initiatives across Shiseido, NARS Cosmetics and Clé de Peau Beauté. This role brings omnichannel CRM programs to life across DTC and Retailer channels, leveraging customer data and insights to drive acquisition, engagement, retention, and revenue growth.

WHAT YOU WILL DO

• Oversee CRM and digital marketing execution and analytics of CRM campaigns to drive acquisition, engagement, retention and revenue growth for Shiseido, NARS Cosmetics and Clé de Peau Beauté
• Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM, including content planning, creative briefing, QA, and delivery to ensure a seamless customer experience and on-time execution
• Develop customer segmentation, audience targeting, testing, and personalization strategies leveraging Customer Data Platform and data insights to increase engagement, conversion, and customer lifetime value
• Activate customer data and CRM campaigns to support sales growth and customer engagement across key Retailer channels (Amazon, Sephora, Macy's, etc)
• Serve as primary contact for email marketing operations, partnering with external agency to maximize resource utilization, execute campaigns, and drive operational efficiencies through best-in-class and AI-enabled practices
• Amplify SMS channel growth through targeted campaigns, testing, and performance optimization
• Manage affiliate and creator programs with agency partners to drive acquisition and optimize performance/ ROI
• Partner with external media agency to activate and optimize lower-funnel paid Search and Social strategies
• Expand the contactable customer base through data capture strategies that fuel acquisition and retention
• Prepare and analyze CRM and KPI reporting, identifying trends and opportunities to improve performance
• Assist with CRM budget monthly P&L accountability for CRM tools and campaign spend
• Partner cross-functionally to drive CRM alignment, prioritization, and execution of customer growth initiatives
• Lead, coach, and develop 1 direct report to foster innovation, accountability, collaboration, and growth
• Perform other duties and strategic initiatives as assigned.

WHO YOU ARE

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably within beauty, retail, or consumer products
• Bachelor’s degree in Marketing, Business or related field
• Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms
• Strong analytical skills, including budget management, forecasting, and KPI reporting
• Solid cross-functional collaboration skills
• Strong pulse on industry trends, competitive landscape, and innovation

#LI-Remote #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk - it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law