Remote Creative Strategist for Wellness Ads

Rho Nutrition; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Rho Nutrition is hiring a Creative Strategist to turn customer insights, product science, and performance data into advertising that drives growth. You will own the creative process for a group of products, from finding the angle and writing the brief to reviewing the finished ad and deciding what to test next.

You will work closely with creative leadership, media buyers, designers, and editors, with paid social and Meta as your primary focus.

Qualifications

• Strong direct response writing demonstrating clear benefit in a headline and engaged video.
• 3+ years in creative strategy, performance copywriting, or similar roles at DTC brands or agencies.
• Creative judgment and commercial curiosity for turning data into next creative decisions.
• Clear production direction when briefing designers or editors and giving useful feedback.
• Ownership and sound judgment across multiple projects with balanced recommendations.
• Practical AI fluency to speed research, hooks, and rough concepts.

Responsibilities

• Decide what to test and build a weekly creative plan around products and performance.
• Extract customer insights from reviews, threads, comments to craft compelling angles.
• Write hooks, headlines, ad copy, and scripts; develop various formats and creators.
• Brief designers/editors with exact copy, visuals, assets, and test rationale.
• Develop interview questions and shot lists for expert/creator shoots and reuse footage.
• Review ad quality: opening hook, pacing, readability, CTA; provide clear feedback.
• Analyze CPA/ROAS and decide iterations, retirements, or new directions with clear recommendations.
• Maintain briefs, asset names, approvals, and test learnings for quick team movement.

Skills

Direct response writing

Creative strategy

Performance copywriting

Production direction

AI fluency

Ownership

Job description

Rho Nutrition is hiring a Creative Strategist to turn customer insights, product science, and performance data into advertising that drives growth. You will own the creative process for a group of products, from finding the angle and writing the brief to reviewing the finished ad and deciding what to test next.

You will work closely with creative leadership, media buyers, designers, and editors, with paid social and Meta as your primary focus.