Creative Strategist

Rho Nutrition; Miami (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

Rho Nutrition is seeking a Creative Strategist to translate customer insights and product science into ads that drive growth. You will own the creative process for a group of products, from finding the angle and writing briefs to reviewing cuts and deciding what to test next.

You will collaborate with leadership, designers, editors, and media buyers, with paid social as a primary focus. We make liquid supplements for everyday health and wellness.

Qualifications

• 3+ years in creative strategy or performance copywriting.
• Experience with direct-to-consumer brands or agencies.
• Strong direct response writing demonstrated in portfolio.
• Ability to brief designers and editors effectively.
• Familiarity with AI for research and concepting.

Responsibilities

• Develop and own creative briefs and angles for products.
• Write hooks, headlines, ad copy, and scripts.
• Collaborate with designers, editors, and media buyers.
• Review ad cuts for hook, pacing, product visibility.
• Evaluate results and iterate on concepts.

Skills

Direct response writing

Creative strategy

Paid social

AI fluency

Briefing designers

Tools

Adobe Creative Suite

Video editing software

Job description

Creative Strategist

Department: Marketing

Employment Type: Full Time

Location: Remote - US

Description

About Rho Nutrition

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards.

Role Overview

Rho Nutrition is hiring a Creative Strategist to turn customer insights, product science, and performance data into advertising that drives growth. You will own the creative process for a group of products, from finding the angle and writing the brief to reviewing the finished ad and deciding what to test next.

We make liquid supplements for everyday health and wellness. Our creative combines product education, customer experiences, and expert voices. You will work closely with creative leadership, media buyers, designers, and editors, with paid social and Meta as your primary focus.

Key Responsibilities

• Decide what to test. Build a weekly creative plan around your products, launches, and performance findings. Recommend the customer problems, messages, offers, and formats with the strongest potential.
• Find the customer insight. Read reviews, Reddit threads, ad comments, and competitor creative. Pull out specific frustrations, objections, and language we can turn into compelling angles. Use approved research to strengthen the story.
• Write the work. Create sharp hooks, static headlines, ad copy, and video scripts. Develop UGC, expert videos, tweet‑style statics, testimonials, and product comparisons, adapting the voice to each creator and audience.
• Make briefs easy to execute. Give designers, editors, and creators exact copy, visual references, shot direction, required assets, and a clear reason for the test. Resolve questions and keep production moving.
• Make the most of our talent. Develop interview questions, talking points, and shot lists for expert and creator shoots. Mine existing footage for strong quotes and build multiple distinct concepts from a single recording.
• Raise the quality of every ad. Review cuts and designs for the opening hook, pacing, product visibility, readability, and call to action. Give specific feedback and route product claims through the appropriate review.
• Turn results into better creative. Review CPA and ROAS alongside hook and hold rates with the media team, accounting for spend and test duration. Identify what to iterate, retire, or explore next, and bring a clear recommendation.
• Own the follow through. Maintain briefs, asset names, approvals, and a simple record of tests and learnings. Keep priorities and deadlines visible so the team can move quickly and reuse what works.

Qualifications and Experience

• Strong direct response writing. You can make a benefit clear in one headline and hold attention through a video. Your portfolio shows paid social work you personally helped create.
• Relevant experience. Typically 3 or more years in creative strategy, performance copywriting, or a similar role at a direct to consumer brand or agency. Health, wellness, beauty, or supplements experience is a plus.
• Creative judgment and commercial curiosity. You understand why a customer buys, can explain why an ad works, and know how to turn performance data into the next creative decision.
• Clear production direction. You can brief a designer or editor, spot what is weakening a concept, and give useful feedback on both the copy and the visual execution.
• Ownership and sound judgment. You manage several projects, bring recommendations, and close the loop. You can simplify research without overstating what the evidence supports.
• Practical AI fluency. You use AI to accelerate research, explore hooks, and develop rough concepts, while keeping the final writing distinctive and checking facts and claims.

Why Join Rho Nutrition

Your ideas will shape what we make and how we sell it. You will have ownership of creative tests, direct access to the results, and room to build on what you learn. You will work with designers and editors who bring those ideas to life, across an evolving range of products and launches.

Our partner roster includes Dr. Mark Hyman and Dr. Jeremy London, giving you rich expert content to work with. If you enjoy finding a powerful line in an interview or making a complex product feel immediately relevant, there is plenty to get your teeth into.

Explore Rho Nutrition.

The annual base salary range is based on experience and the strength of your work.

What success looks like

Within your first 90 days, you can independently run the creative cycle for your assigned products. The team receives clear briefs on time, new concepts and useful iterations reach testing consistently, and each round produces a recommendation for what comes next. Over time, your work helps us find more ads that acquire customers efficiently and keep performing as spend increases.