Remote Content Strategy Lead: Data-Driven & AI-Powered

Rocket Clicks; United States; Remote; USD 13,000 - 19,000; Full time

Benefits offered by this job

10 Paid Vacation Days per year

5 Paid Sick Days per year

Paid Company Holidays

Maternity Leave

Paternity Leave

Bereavement Leave

Job summary

Rocket Clicks is seeking a Content Strategist to lead data-driven content strategy for our family law clients. You will shape editorial calendars, define pillars, topics, and formats, and optimize content packaging for demand generation and thought leadership.

Use AI-enabled workflows to speed research, briefs, and performance analysis. You will own the content engine, coordinating with SEO, paid media, and web development, tracking KPIs and driving continuous improvement.

Qualifications

• 4+ years of content strategy or content marketing experience, including at least 1 year leading content creators.
• Proficiency with organic social analytics (YouTube, Meta, TikTok), Google Analytics, and an SEO tool such as SEMrush, including keyword research and competitor analysis
• Experience with a CMS such as WordPress or HubSpot, and a project management tool such as ClickUp
• Strong writing and editing skills, with the ability to explain complex topics in plain language
• Excellent written and spoken English

Responsibilities

• Build and own data-driven content strategies tied to each client’s goals, including brand awareness, lead generation, mid-to-bottom funnel outcomes, and customer retention
• Own the content marketing engine of our clients, chiefly focused on organic social and lifecycle sequences via direct email
• Choose strategic priorities using search demand, competitor gap analysis, and client performance data
• Define the content marketing mix and build the editorial calendar from it, mapping pillars, topics, formats, channels, owners, and publish dates so content stays balanced and on schedule
• Configure a content marketing scorecard based on measurable KPIs, such as website traffic, rankings, engagement, conversions, and ROI
• Take ownership of hitting or exceeding scorecard targets each reporting period, and when a metric falls short, diagnose the cause and put a corrective plan in place
• Write and edit content independently, from blog articles and landing page copy to social captions and email, producing clean, on-brand drafts quickly and with minimal revisions
• Use AI tools such as ChatGPT, Claude, Gemini, and the AI features in SEMrush and HubSpot to speed up audience research, content briefs, first drafts, and performance analysis
• Edit and fact-check all AI-assisted content for accuracy, brand voice, and compliance before it is published
• Own content style guides and governance standards for voice, tone, and quality, and build them into repeatable AI workflows, such as skills and cross-platform integrations, so every draft is held to the same standard
• Collaborate with the Multimedia Content Producer across organic and paid media, sharing the performance insights that should shape their work
• Work with SEO, paid media, and web development so content supports active campaigns
• Track content performance across social platforms (YouTube Analytics, Meta Business Suite), web analytics (Google Analytics), marketing automation (HubSpot), and SEO tools (SEMrush), and adjust strategy based on the results
• Design and run A/B tests on headlines, formats, and CTAs, and turn the results into updated guidelines for the team
• Monitor competitors, industry trends, and new formats and platforms, and propose tests for the promising ones
• Oversee how content assets are organized so they can be reused and repurposed
• Own social media distribution for clients, from scheduling and publishing to tracking engagement together with the Multimedia Content Producer

Skills

Content strategy

Data-driven decision making

Editing and writing

SEO basics

Tools

WordPress

HubSpot

ClickUp

Job description

Rocket Clicks is seeking a Content Strategist to lead data-driven content strategy for our family law clients. You will shape editorial calendars, define pillars, topics, and formats, and optimize content packaging for demand generation and thought leadership.

Use AI-enabled workflows to speed research, briefs, and performance analysis. You will own the content engine, coordinating with SEO, paid media, and web development, tracking KPIs and driving continuous improvement.