Remote Content Strategy Lead — Legal Marketing

Hinshaw & Culbertson LLP; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Flexible benefits program

401(k) plan

Job summary

Hinshaw & Culbertson LLP is seeking a Content Manager to lead the firm’s content development and editorial strategy across marketing and business development initiatives.

The role partners with attorneys, BD professionals, and leadership to translate complex legal capabilities into clear client-focused narratives, oversee calendars, and manage core marketing materials while preserving brand voice and style standards.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Minimum 6+ years in legal, professional services, or B2B content marketing.
• Strong writing and editing abilities with client-focused messaging.
• Experience managing editorial calendars across multi-channel campaigns.
• Understanding of brand voice, style guides, and governance.

Responsibilities

• Lead development and execution of a firm-wide content strategy aligned with business development priorities.
• Oversee creation, editing, and maintenance of core content assets (website copy, alerts, thought leadership).
• Ensure content reflects a consistent client-centric voice and adheres to brand guidelines.
• Identify opportunities to repurpose content across digital platforms for reach.
• Oversee production of audio/video content: scripts, recording, editing, and distribution.
• Own and manage the firm’s editorial calendar and align with campaigns.
• Collaborate with BD and campaign leads on integrated content plans across channels.
• Generate and refine practice, industry, and campaign one-pagers and client-facing materials.
• Maintain the content style guide and editorial standards; mentor junior staff.

Skills

Content strategy

Editing & writing

SEO basics

Stakeholder management

Brand voice

Education

Bachelor’s degree in marketing, communications, or related field

6+ years of experience in legal, professional services, or B2B content marketing

Job description

Hinshaw & Culbertson LLP is seeking a Content Manager to lead the firm’s content development and editorial strategy across marketing and business development initiatives.

The role partners with attorneys, BD professionals, and leadership to translate complex legal capabilities into clear client-focused narratives, oversee calendars, and manage core marketing materials while preserving brand voice and style standards.