Remote Content Marketing Manager for B2B & Associations

Embedded Shishya; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive health benefits

401(k) with employer match

Healthcare and dependent-care FSA

Disability insurance

Job summary

Higher Logic is seeking a Content Marketing Manager to create useful, engaging content for two core audiences: associations and B2B companies. The role is hands-on and includes writing and editing blog posts, ebooks, guides, webinar content, website copy, and organic social content.

This person will help manage Higher Logic's social media presence and collaborate with demand generation, product marketing, and design. A remote-friendly setup and Arlington-area HQ access are provided.

Qualifications

• At least three years of relevant experience in content marketing, editorial, or related field.
• Experience writing and editing long-form and short-form content for multiple formats.
• Working knowledge of SEO principles and their application to content creation.
• Comfort using AI-powered tools and workflows to accelerate content development while maintaining editorial quality.
• Strong project-management and organizational skills; able to manage multiple projects and deadlines.

Responsibilities

• Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email/campaign copy.
• Contribute ideas to the editorial calendar by identifying audience needs and industry developments.
• Manage content projects from concept through research, drafting, review, revision, publication, and promotion.
• Help manage organic social media channels: content planning, writing, scheduling, publishing, engagement, and reporting.
• Develop social content using design templates and collaborate with SMEs to translate complex topics into clear content.
• Adapt messaging for different audiences, formats, and channels while maintaining Higher Logic brand voice.
• Apply SEO and digital discovery best practices to content planning and production.
• Manage freelance writers and external partners, briefs, feedback, deadlines, and quality.

Skills

Content marketing

Editorial skills

SEO knowledge

AI tools experience

Project management

Stakeholder collaboration

Strong writing

Education

Bachelor's degree or equivalent

Tools

WordPress

Semrush

GA4

HubSpot

Salesforce

Hootsuite

Canva

ChatGPT

Riverside

Job description

Higher Logic is seeking a Content Marketing Manager to create useful, engaging content for two core audiences: associations and B2B companies. The role is hands-on and includes writing and editing blog posts, ebooks, guides, webinar content, website copy, and organic social content.

This person will help manage Higher Logic's social media presence and collaborate with demand generation, product marketing, and design. A remote-friendly setup and Arlington-area HQ access are provided.