Content Marketing Manager

Higher Logic, LLC; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

401(k) plan with employer match

Healthcare and dependent-care flexible

Disability insurance

Company culture that recognizes its员工

Growth opportunities

Job summary

Higher Logic is looking for a Content Marketing Manager to create useful, engaging content for associations and B2B companies. You’ll contribute ideas, manage content projects from concept through publication and promotion, and write and edit blog posts, ebooks, guides, webinars, website copy, and organic social content.

You’ll also help manage Higher Logic’s social media presence, collaborate with cross-functional teams, and apply SEO best practices to content planning and production, while

Qualifications

• At least three years of relevant experience in content marketing, editorial, or communications.
• Experience writing and editing long-form and short-form content for multiple formats.
• Working knowledge of SEO principles and applying them to content.
• Ability to use AI-powered tools to accelerate content development while ensuring quality.
• Strong editorial judgment and ability to translate complex topics for audiences.

Responsibilities

• Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy.
• Contribute ideas to the broader editorial calendar by identifying audience needs and timely content opportunities.
• Manage content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion.
• Help manage Higher Logic’s organic social channels, including planning, writing, scheduling, publishing, engagement, and reporting.
• Interview and collaborate with subject matter experts to translate complex ideas into clear content.
• Adapt messaging for different audiences and channels while maintaining the Higher Logic brand voice.
• Apply SEO and discoverability best practices to planning and production.
• Collaborate with freelancers and external partners, providing briefs and quality control.

Skills

Content marketing

Editorial writing

SEO

AI tools

Project management

Cross-functional collaboration

Editorial judgment

Analytics and performance data

Education

Bachelor's degree in marketing/communications/journalism or related field

Tools

WordPress

Semrush

GA4

HubSpot

Salesforce

Hootsuite

Canva

ChatGPT

Riverside

Job description

Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations. Through our community solutions, we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members. Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide.

Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.

Higher Logic is looking for a Content Marketing Manager to help us create useful, engaging content for two core audiences: associations and B2B companies.

Reporting to the Senior Content Marketing Manager, this person will contribute ideas to Higher Logic’s broader content strategy and independently manage content projects from concept through publication and promotion. The role is highly hands-on and includes writing and editing blog posts,ebooks, guides,webinarcontent, website copy, and organic social media content.

This person will also help manage Higher Logic’s social media presence. Social media experience is highly preferred, but this is not solely a social media position.

The right candidate will be an adaptable writer and thoughtful marketer who enjoys working across formats,helping brands tell compelling stories, and turning business priorities into clear, valuable content.

Higher Logic is a high-trust, collaborative organization. Some projects will begin with an established brief or campaign direction, while others will give this person the opportunity to recommend an approach and shape the work themselves. We are looking for someone who can become comfortable with our audiences, products, and voice and then confidently move projects forward without extensive day-to-day direction.

Essential Duties and Responsibilities

• Create blog posts,ebooks, guides,webinarcontent, website copy, organic social content, and occasional email or campaign copy.
• Contribute ideas to the broader editorial calendar byidentifyingaudience needs, industry developments, andtimelycontent opportunities.
• Manage assigned content projects frominitialconcept through research, drafting, stakeholder review, revision, publication, and promotion.
• Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting.
• Create social media carousels, short-form videos, and other visual content using establisheddesigntemplates.
• Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content.
• Adapt messaging for different audiences, formats, and channels whilemaintaininga consistent Higher Logic brand voice.
• Apply SEO and digital discoverability best practicestocontent planning and production.
• Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, andmaintainingdeadlines and quality standards.
• Review content and social performance toidentifylessons and opportunities for improvement.
• Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic.
• Conduct all businessin accordance withHigher Logic values, policies, and procedures.

Knowledge and Abilities Required

• At least three years of relevant experience in content marketing, editorial, communications, ora relatedfield.
• Experience writing and editing both long-form and short-form contentfor multiple formats.
• Working knowledge of SEO principles and their application to content creation.
• Comfortusing AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, whilemaintainingstrong editorial judgment and quality control.
• Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content.
• Strongproject-managementand organizational skills, with the ability to manage multiple projects and deadlines.
• The initiative and judgment to move work forward independently while knowing when to seek input or collaboration.
• Comfort using performance data to evaluate content and inform future work.
• Experience collaborating with designers, marketers, subject matter experts, and other stakeholders.
• A bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience.

Preferred Qualifications

• Experience managing organic social media channels for a brand or organization.
• Experience managing freelance writers, agencies, or content vendors.
• Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology.
• Familiarity with tools such as WordPress,Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside.

What You Can Expect

• A remote working environment, with access to Higher Logic’sArlington-areaheadquarters for employeeslocatednear Washington, D.C.
• A collaborative marketing team that values thoughtful ideas, open feedback, and strong cross-functional partnerships.
• Meaningful ownership of projects and the autonomy todeterminehow your work takes shape.
• The opportunity to work across content formats, audience segments, and channels rather than being limited to one area of marketing.
• A team that is actively experimenting with AI and improving the way content work gets done.

You’ll earn:

• Competitive compensation.
• 401(k) plan with employer match.
• Healthcare and dependent-care flexible spending account.
• Company short-term and long-term disability insurance.
• Company culture that recognizes its employees.
• Room for growth and development and management that cares about your professional growth and will help you achieve your goals.