Remote Campaign Strategy Director, State Adoption

McGraw Hill; Los Angeles (CA); On-site; USD 107,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

Travel allowances

Job summary

McGraw-Hill is seeking a Director of Campaign Strategy to lead strategy and execution for California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from early planning through go-to-market launch. The role requires embedding voice-of-the-customer insights, managing competitive research, aligning stakeholders, and setting timelines and priorities.

It serves as the liaison to the CA Department of Education, overseeing submissions,

Qualifications

• Bachelor’s degree required.
• Background in K-12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders at multiple levels.
• Strong understanding of market research and voice-of-the-customer insights in decision-making.
• Excellent organizational and communication skills, including executive presentations and CRM/tool proficiency.

Responsibilities

• Lead cross-functional strategy and execution for California state adoption campaigns, guiding efforts from product development through launch.
• Integrate VOC insights into product development using market research, focus groups, competitive analysis, and stakeholder alignment.
• Establish timelines, priorities, and accountability measures for state submissions and campaign execution.
• Serve as primary liaison to the California Department of Education, monitoring requirements and representing the organization in meetings.
• Partner with Bids & Contracts and collaborate with sales, marketing, operations, and inventory to ensure compliance and campaign readiness.
• Develop and execute state-level go-to-market strategies (messaging, pricing, bundling, training, sampling).

Skills

Cross-functional leadership

Market research

Voice-of-the-customer

Stakeholder alignment

Executive presentations

Education

Bachelor’s degree

Tools

Salesforce

Microsoft Office

Job description

McGraw-Hill is seeking a Director of Campaign Strategy to lead strategy and execution for California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from early planning through go-to-market launch. The role requires embedding voice-of-the-customer insights, managing competitive research, aligning stakeholders, and setting timelines and priorities.

It serves as the liaison to the CA Department of Education, overseeing submissions,