Remote Campaign Strategy Director, California

Mheducation; California (MO); On-site; USD 107,000 - 160,000; Full time

Job summary

McGraw-Hill in the United States is seeking a Director of Campaign Strategy to lead California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from planning through go-to-market.

The role is remote with up to 50% field time; candidates must reside in California and be authorized to work in the US. Compensation ranges from $107,000 to $160,000 annually, with potential annual bonus and comprehensive benefits.

Qualifications

• Bachelor’s degree required.
• Background in K-12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
• Proven ability to lead complex, cross-functional initiatives and effectively influence stakeholders at multiple levels.
• Strong understanding of market research, competitive analysis, and integrating voice-of-the-customer insights into decision-making.

Responsibilities

• Lead cross-functional strategy and execution for California state adoption campaigns, guiding efforts from product development through launch.
• Integrate voice-of-the-customer insights into product development using market research, focus groups, competitive analysis, and stakeholder alignment.
• Establish timelines, priorities, and accountability measures to ensure readiness for state submissions and campaign execution.
• Serve as the primary liaison to the California Department of Education, monitoring requirements and representing the organization in meetings and information sessions.
• Partner with Bids & Contracts and collaborate with sales, marketing, operations, and inventory teams to ensure compliance, asset delivery, and overall campaign readiness.
• Develop and execute state-level go-to-market strategies (messaging, pricing, bundling, training, and sampling) while supporting additional Southwest adoption campaigns and strategic initiatives.

Skills

Cross-functional leadership

Stakeholder management

Executive communication

Organizational skills

Education

Bachelor’s degree

Tools

Microsoft Office

Salesforce

Job description

McGraw-Hill in the United States is seeking a Director of Campaign Strategy to lead California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from planning through go-to-market.

The role is remote with up to 50% field time; candidates must reside in California and be authorized to work in the US. Compensation ranges from $107,000 to $160,000 annually, with potential annual bonus and comprehensive benefits.