Director, Campaign Strategy (California)

McGraw Hill; Los Angeles (CA); On-site; USD 107,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

Travel allowances

Job summary

McGraw-Hill is seeking a Director of Campaign Strategy to lead strategy and execution for California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from early planning through go-to-market launch. The role requires embedding voice-of-the-customer insights, managing competitive research, aligning stakeholders, and setting timelines and priorities.

It serves as the liaison to the CA Department of Education, overseeing submissions,

Qualifications

• Bachelor’s degree required.
• Background in K-12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders at multiple levels.
• Strong understanding of market research and voice-of-the-customer insights in decision-making.
• Excellent organizational and communication skills, including executive presentations and CRM/tool proficiency.

Responsibilities

• Lead cross-functional strategy and execution for California state adoption campaigns, guiding efforts from product development through launch.
• Integrate VOC insights into product development using market research, focus groups, competitive analysis, and stakeholder alignment.
• Establish timelines, priorities, and accountability measures for state submissions and campaign execution.
• Serve as primary liaison to the California Department of Education, monitoring requirements and representing the organization in meetings.
• Partner with Bids & Contracts and collaborate with sales, marketing, operations, and inventory to ensure compliance and campaign readiness.
• Develop and execute state-level go-to-market strategies (messaging, pricing, bundling, training, sampling).

Skills

Cross-functional leadership

Market research

Voice-of-the-customer

Stakeholder alignment

Executive presentations

Education

Bachelor’s degree

Tools

Salesforce

Microsoft Office

Job description

Impact the Moment

When was the last time you experienced the impact of your work? Our School Sales team thrives on building meaningful relationships. With that comes the unique opportunity to touch lives across the country and experience first-hand the difference your hard work makes.

Overview

Impact the Moment

When was the last time you experienced the impact of your work? Our School Sales team thrives on building meaningful relationships. With that comes the unique opportunity to touch lives across the country and experience first-hand the difference your hard work makes.

How can you make an impact?

As a Director of Campaign Strategy, you'll lead strategy and execution for California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from early planning through go-to-market launch. You'll drive market-informed product development by embedding voice-of-the-customer insights, managing competitive research, aligning stakeholders, and setting timelines and priorities. The position serves as the primary liaison to the California Department of Education, overseeing state submission processes, compliance requirements, stakeholder engagement, and bid coordination to successfully secure state approvals.

This position is remote, and candidates must be authorized to work for any employer with the United States. This role requires up to 50% of time spent in the field, including overnight stays as necessary. Candidates should reside in California.

What you will be doing:

• Lead cross-functional strategy and execution for California state adoption campaigns, guiding efforts from product development through launch.
• Integrate voice-of-the-customer insights into product development using market research, focus groups, competitive analysis, and stakeholder alignment.
• Establish timelines, priorities, and accountability measures to ensure readiness for state submissions and campaign execution.
• Serve as the primary liaison to the California Department of Education, monitoring requirements and representing the organization in meetings and information sessions.
• Partner with Bids & Contracts and collaborate with sales, marketing, operations, and inventory teams to ensure compliance, asset delivery, and overall campaign readiness.
• Develop and execute state-level go-to-market strategies (messaging, pricing, bundling, training, and sampling) while supporting additional Southwest adoption campaigns and strategic initiatives.

We're looking for someone with:

• Bachelor’s degree required.
• Background in K-12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
• Proven ability to lead complex, cross-functional initiatives and effectively influence stakeholders at multiple levels.
• Strong understanding of market research, competitive analysis, and integrating voice-of-the-customer insights into decision-making.
• Excellent organizational skills with the ability to manage multiple timelines and high-stakes deliverables.
• Exceptional written and verbal communication skills (including executive presentations), along with proficiency in Microsoft Office and CRM tools such as Salesforce.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

As this position requires traveling by car, we require candidates to have a valid driver's license with the ability to drive a car in the designated territory.

The pay range for this position is between $107,000 - $160,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.