Senior Brand & GTM Strategist (Remote)

Coinbase, Inc.; Augusta (ME); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Equity eligible

Medical/Dental/Vision insurance

401(k)

Job summary

Coinbase is seeking a Senior Brand Strategist to close the gap between brand promises and customer experiences across GTM, product, and CX. You’ll lead strategic work with Product Marketing and Partnerships to ensure cohesive messaging and outcomes.

You will drive go-to-market initiatives, influence product strategy, and partner programs while collaborating with diverse teams to embed brand into every touchpoint across the organization.

Qualifications

• Experience setting brand and product strategy at internal teams or agencies.
• Ability to shape go-to-market strategies across products and partnerships.
• Experience delivering a cohesive brand across an entire organization.
• Strong writing skills for cross-functional collaboration and briefs.
• Responsible use of generative AI with human oversight.
• Familiarity with AI copilots and evolving tools in workflows.

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, and CX.
• Author GTM strategies for product and partner initiatives with Product Marketing.
• Collaborate with product and partnership teams to embed strategy into products and collaborations.

Skills

Brand strategy

Go-to-market strategy

Cross-functional leadership

Persuasive writing

Responsible AI usage

AI tooling awareness

Tools

LibreChat

Gemini

Glean

Job description

Coinbase is seeking a Senior Brand Strategist to close the gap between brand promises and customer experiences across GTM, product, and CX. You’ll lead strategic work with Product Marketing and Partnerships to ensure cohesive messaging and outcomes.

You will drive go-to-market initiatives, influence product strategy, and partner programs while collaborating with diverse teams to embed brand into every touchpoint across the organization.