Remote Brand Marketing Manager: Campaigns & Partnerships

Affirm, Inc.; Northern (KY); Hybrid; USD 146,000 - 225,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm, Inc. is seeking a Brand Manager to transform business priorities and consumer insight into campaigns that shift perception and drive measurable demand.

You’ll own campaign strategy from brief through launch and retros, aligning partners and ensuring every expression strengthens the Affirm brand. You’ll lead cross-functional teams across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications to shape audience, narrative, channel roles, and success metrics, and

Qualifications

• 8-10 years in brand marketing, integrated marketing, or closely related discipline.
• Experience managing full campaigns from strategy to launch.
• Experience at both agency and in-house teams preferred.
• Track record of building brand awareness, equity, and differentiation through data and consumer insight.
• Comfortable operating in a complex, matrixed marketing organization.
• Bonus: experience extending campaigns to global markets, fintech, or trust-sensitive categories.

Responsibilities

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants.
• Lead brief development for partner campaigns and align cross-functional teams on audience, narrative, channel roles, and success metrics.
• Set campaign GTM strategy and investment priorities across brand and partner moments.
• Build a learning culture by turning learnings into reusable frameworks and standards.
• Own brand measurement and reporting withPaid and analyst functions; maintain brand health tracking and leadership updates.

Job description

Affirm, Inc. is seeking a Brand Manager to transform business priorities and consumer insight into campaigns that shift perception and drive measurable demand.

You’ll own campaign strategy from brief through launch and retros, aligning partners and ensuring every expression strengthens the Affirm brand. You’ll lead cross-functional teams across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications to shape audience, narrative, channel roles, and success metrics, and