Brand Marketing Manager

Affirm, Inc.; Northern (KY); Hybrid; USD 146,000 - 225,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm, Inc. is seeking a Brand Manager to transform business priorities and consumer insight into campaigns that shift perception and drive measurable demand.

You’ll own campaign strategy from brief through launch and retros, aligning partners and ensuring every expression strengthens the Affirm brand. You’ll lead cross-functional teams across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications to shape audience, narrative, channel roles, and success metrics, and

Qualifications

• 8-10 years in brand marketing, integrated marketing, or closely related discipline.
• Experience managing full campaigns from strategy to launch.
• Experience at both agency and in-house teams preferred.
• Track record of building brand awareness, equity, and differentiation through data and consumer insight.
• Comfortable operating in a complex, matrixed marketing organization.
• Bonus: experience extending campaigns to global markets, fintech, or trust-sensitive categories.

Responsibilities

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants.
• Lead brief development for partner campaigns and align cross-functional teams on audience, narrative, channel roles, and success metrics.
• Set campaign GTM strategy and investment priorities across brand and partner moments.
• Build a learning culture by turning learnings into reusable frameworks and standards.
• Own brand measurement and reporting withPaid and analyst functions; maintain brand health tracking and leadership updates.

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

About the Brand & Communications team

Brand and Communications shapes how the world sees affirm, and how affirm chooses to be seen. That means showing up where perception takes shape: in culture and press, across affirm's owned and paid channels, and within the company. We hold a high standard for craft and clarity, and we work to make affirm a brand people understand, trust, and are proud to choose.

About the Role

We're looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand. You’ll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective affirm brand.

What You’ll Do

Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns outside the major seasonal moments. Translate business goals, audience insight, and brand strategy into briefs and recommendations that shape how affirm invests in these moments, not just how individual campaigns execute.

Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms work together on audience, narrative, channel roles, and definition of success. Advise these teams on tradeoffs and complex calls, and review creative to ensure execution teams have what they need to build and ship excellent work.

Set campaign GTM strategy and investment priorities across brand and partner moments, determining how Brand Operations resources timelines and workflow and how channel leads allocate budget.

Build a learning culture. Define what's working across campaigns and turn it into reusable frameworks and standards that make every future effort stronger.

Own brand measurement and reporting in partnership with paid and analyst functions, both for brand overall and campaign by campaign. Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and give leadership a clear, recurring read on what's working and what needs to change.

What We Look For

You have 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams.

As a natural creative thinker and problem solver yourself, you know how to partner and get strong creative out of a team. You've briefed and run creative work that landed sharp, on strategy, on budget and on time.

You have a track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business KPIs.

You're comfortable operating in a complex, matrixed marketing organization, and you’re capable of building alignment across cross-functional partners through influence.

You use data to develop and articulate a clear point of view, while staying collaborative and open to new information changing your mind.

Bonus. Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category is a plus.

Pay Grade - L

Equity Grade - 6

Employees new to affirm typical ly come in at the start of the pay range

Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $165,000 - $225,000

USA base pay range (all other U.S. states) per year: $146,000 - $206,000

Please note that visa sponsorship is not available for this position.

#LI-Remote

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

• Health care coverage - affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on technology, food, various lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, affirm will consider for employment qualified applicants with arrest and conviction records.

Demographic Survey Statement (US-based roles)

Affirm is dedicated to building an inclusive culture where affirmers belong and have an equal opportunity to thrive.

To help us assess our outreach efforts, we invite candidates to voluntarily share information through a short demographic survey. This information is:

• Completely optional
• Anonymized and stored in aggregate
• Not accessible to recruiters or hiring managers at the individual level
• Never used in any hiring decision

Your decision to provide or withhold this information will not impact your candidacy in any way.