Brand Transformation Leader: Creative, Human Storytelling

Financial Narrative; California (MO); Remote; USD 253,000 - 355,000; Full time

Benefits offered by this job

Health coverage

Employee stock purchase plan

Paid time off

Flexible spending accounts

Job summary

Affirm is seeking a Senior Director of Brand to elevate how the company expresses its mission in every touchpoint. You'll lead the Brand & Creative team and partner with Communications, Social, Partner Marketing and Product Marketing to ensure stories are confident, clear, and human.

This remote-first role requires building a living brand system, not just a static identity. You’ll drive bold, culturally relevant creative that differentiates Affirm and strengthens trust while creating rituals

Qualifications

• 15+ years of experience leading brand transformations at scale, in-house or agency.
• Proven experience leading multidisciplinary teams across design, copy, and brand expression.
• Builder mindset—inventing new models of brand-building rather than relying on traditional ones.
• Deep understanding of how brand connects with culture, communications, and business outcomes.
• Exceptional creative instincts, clarity in thinking, and strong communication skills.
• Expertise in measurement and tools that accelerate brand work across teams.
• Passion for Affirm's mission and belief that credit can work for people, not against them.

Responsibilities

• Evolve Affirm's brand into a living, adaptive system across channels.
• Transform the in-house brand studio into a cultural and creative leader within Affirm.
• Build connective tissue across Brand, Communications, Product Marketing, Partner Marketing and other teams for coherent brand presence.
• Develop bold, culturally relevant creative that differentiates and builds trust.
• Create frameworks and rituals to move fast and deliver meaningful work.

Skills

Brand leadership

Team leadership

Creative direction

Brand strategy

Culture understanding

Communication

Brand metrics

Job description

Affirm is seeking a Senior Director of Brand to elevate how the company expresses its mission in every touchpoint. You'll lead the Brand & Creative team and partner with Communications, Social, Partner Marketing and Product Marketing to ensure stories are confident, clear, and human.

This remote-first role requires building a living brand system, not just a static identity. You’ll drive bold, culturally relevant creative that differentiates Affirm and strengthens trust while creating rituals