Remote Brand & Digital Strategy Lead

Western Resource Advocates; Denver (CO); Hybrid; USD 98,000 - 115,000; Full time

Benefits offered by this job

401(k) matching

Health, dental, vision, and life & dis

Paid time off and holidays

Parental leave and sabbatical (after 5

Job summary

Western Resource Advocates seeks an Associate Director of Brand & Digital Strategy to lead branding, storytelling, and digital campaigns across a multi-state region. The role drives content, SEO, and analytics to enhance online presence and supporter engagement.

Ideal candidate has 10+ years in marketing/communications, strong branding experience, and proficiency with WordPress, GA4, Adobe Suite, and CRM systems. This is a flexible, full-time, national opportunity with travel.

Qualifications

• At least 10 years of relevant marketing and communications experience.
• Experience establishing a brand strategy and integrating branding across campaigns.
• Proficiency with SEO, PPC, GA4 and Google Ads.
• Experience with LinkedIn, Instagram, TikTok, Facebook and multi-channel campaigns.
• Proficiency in Adobe Creative Suite and managing designers/content creators.
• Strong copywriting and communication skills with adaptable messaging.

Responsibilities

• Serve as a brand ambassador internally and externally to educate staff and build buy-in.
• Manage brand standards and tone for consistency across the organization.
• Translate work into relatable stories for print and digital content.
• Develop long-term brand vision, positioning, and core messaging.
• Collaborate with leadership to shape identity across campaigns and fundraising.
• Lead multi-channel digital campaigns and content, including website oversight.
• Establish and evolve SEO, AEO, and GEO strategies across web/digital channels.
• Use data analytics to optimize marketing journeys and campaigns.
• Provide strategic leadership for the organization’s digital presence.

Skills

Copywriting

Communication skills

Brand strategy

Time management

Team leadership

SEO

Google Analytics

WordPress

HTML/CSS

Adobe Creative Suite

Project management

Asana

CRM systems (EveryAction)

Tools

EveryAction (CRM)

WordPress

HTML

CSS

Asana

GA4 / Google Analytics

Job description

Western Resource Advocates seeks an Associate Director of Brand & Digital Strategy to lead branding, storytelling, and digital campaigns across a multi-state region. The role drives content, SEO, and analytics to enhance online presence and supporter engagement.

Ideal candidate has 10+ years in marketing/communications, strong branding experience, and proficiency with WordPress, GA4, Adobe Suite, and CRM systems. This is a flexible, full-time, national opportunity with travel.