Brand & Digital Strategy Leader — Remote

Western Resource Advocates; United States; Hybrid; USD 98,000 - 115,000; Full time

Benefits offered by this job

401(k) matching

Health, dental, vision, life & DI

Paid vacation and holidays

Parental leave and sabbatical after 5+

Job summary

Western Resource Advocates in the United States seeks an Associate Director of Brand & Digital Strategy to execute integrated marketing communications, grow the online presence, and support fundraising efforts. The role collaborates with Development, Government Affairs, and program staff to align brand messaging and drive digital campaigns across channels.

The position offers remote or hybrid work within the seven-state region, with travel to attend events and meetings.

Qualifications

• At least 10 years of experience in marketing and communications.
• Ability to drive brand strategy and integrate branding across campaigns and fundraising.
• Extensive web and email management experience with strong digital engagement strategies.

Responsibilities

• Lead brand standards and ensure consistent tone across the organization.
• Oversee multi-channel digital campaigns and content development.
• Manage website content, SEO, and analytics to improve donor engagement.
• Collaborate with Development and program teams on messaging and fundraising alignment.
• Supervise a team of four and recruit/train staff.

Skills

Brand strategy

Digital campaigns

SEO/SEM

Google Analytics GA4

WordPress

HTML/CSS

Copywriting

Leadership

Project management

Tools

EveryAction

WordPress

Google Analytics GA4

Job description

Western Resource Advocates in the United States seeks an Associate Director of Brand & Digital Strategy to execute integrated marketing communications, grow the online presence, and support fundraising efforts. The role collaborates with Development, Government Affairs, and program staff to align brand messaging and drive digital campaigns across channels.

The position offers remote or hybrid work within the seven-state region, with travel to attend events and meetings.