Brand & Digital Strategy Director

Western Resource Advocates; Reno (NV); Hybrid; USD 98,000 - 115,000; Full time

Benefits offered by this job

Health and dental benefits

Vision and life/disability insurance

Generous paid time off (vacation/sick/

Parental leave and sabbatical options

Job summary

Western Resource Advocates seeks an Associate Director of Brand and Digital Strategy to lead integrated marketing communications, strengthen thought leadership, and expand the organization's online presence. You will align messaging with fundraising and policy priorities while collaborating with Development, Government Affairs, and program staff to drive compelling content.

The role requires a strategic leader who can manage multi-channel campaigns, oversee the website, and guide brand

Qualifications

• 10+ years in marketing and communications.
• Experience establishing brand strategy and integrating branding into daily operations.
• Extensive experience in web and email management and digital engagement strategies.
• Proficiency with SEO, PPC, and Google Analytics (GA4).
• Experience with WordPress and website creation, HTML/CSS knowledge.
• Experience with social media campaigns and multi-channel integration.

Responsibilities

• Lead brand strategy and storytelling across campaigns.
• Oversee multi-channel digital campaigns and content.
• Collaborate with leadership to shape donor-focused messaging and engagement.
• Manage and mentor a team of four staff.
• Drive sponsorships, partnerships, and brand opportunities.

Skills

Brand strategy

Digital marketing

Content marketing

SEO/SEM

Analytics (GA4)

Copywriting

Team leadership

Project management

Communications strategy

Multi-channel campaigns

Tools

EveryAction

WordPress

HTML/CSS

GA4

Google Ads

LinkedIn Ads

Adobe Creative Suite

Job description

Western Resource Advocates seeks an Associate Director of Brand and Digital Strategy to lead integrated marketing communications, strengthen thought leadership, and expand the organization's online presence. You will align messaging with fundraising and policy priorities while collaborating with Development, Government Affairs, and program staff to drive compelling content.

The role requires a strategic leader who can manage multi-channel campaigns, oversee the website, and guide brand