Associate Director, Brand & Digital Strategy — Remote

Western Resource Advocates (WRA); United States; Hybrid; USD 98,000 - 115,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Dental insurance

Vision insurance

Paid vacation

Sick leave

Paid holidays

Parental leave

Sabbatical leave

Job summary

Western Resource Advocates is seeking an Associate Director of Brand and Digital Strategy to lead the organization’s branding and digital communications. The role focuses on integrating marketing across channels, growing online presence, and supporting fundraising and advocacy efforts.

You will collaborate with Development, Government Affairs, and program staff to craft cohesive messaging, oversee website content, and drive campaigns that advance WRA’s climate initiatives.

Qualifications

• At least 10 years of marketing and communications experience.
• Ability to translate branding into cohesive external messaging.
• Extensive experience in web and email management and digital engagement strategies.
• Proficiency with SEO, PPC, GA4, and Google Ads.
• Experience with EveryAction (or similar CRM), WordPress, and HTML/CSS.
• Experience with LinkedIn, Instagram, TikTok, Facebook for multi-channel campaigns.
• Strong copywriting and leadership skills.
• Ability to mentor staff and collaborate across teams.

Responsibilities

• Lead brand strategy and storytelling across print and digital content.
• Oversee multi-channel digital campaigns and content creation.
• Shape long-term brand vision and core messaging across campaigns and fundraising.
• Collaborate with Development and Marketing teams on messaging frameworks.
• Monitor analytics dashboards and refine marketing journeys.

Skills

Brand strategy

Digital marketing

SEO

Google Analytics GA4

Tools

EveryAction

WordPress

HTML/CSS

Asana

Job description

Western Resource Advocates is seeking an Associate Director of Brand and Digital Strategy to lead the organization’s branding and digital communications. The role focuses on integrating marketing across channels, growing online presence, and supporting fundraising and advocacy efforts.

You will collaborate with Development, Government Affairs, and program staff to craft cohesive messaging, oversee website content, and drive campaigns that advance WRA’s climate initiatives.