Remote Brand & Content Leader for Multi‑Brand Education

Guidewell Education; Sacramento (CA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health, dental, vision

401(k) match

Hybrid work

Incentive bonus

Discount on services

Referral program

Growth opportunities

Job summary

Guidewell Education is seeking a Brand & Content Director to own brand, content, and social media strategy across Applerouth, ESM Prep/College MatchPoint, Guidewell Global, mbaMission, Reach Summer Academies, and related subbrands. The role leads the content and social team and partners with Sales & Marketing leadership during the rebrand.

You will drive a cohesive editorial voice, oversee evergreen campaigns and blogs, and shape SEO strategy with our agency, ensuring measurable outcomes across

Qualifications

• 7+ years in brand, content, or marketing communications roles with at least 2 years leading a team.
• Experience managing brand strategy across multiple brands or product lines.
• Strong editorial judgment and ability to tailor messaging for audiences and journey stages.
• Ability to translate audience/market insights into strategic recommendations, priorities, and KPIs.
• Experience leading or contributing to a brand refresh or rebrand.
• Understanding of how content/brand intersects with paid media and demand gen.
• Experience managing external creative, content, or digital marketing agencies.
• Excellent written communication across executive, long-form, and social formats.
• Education services/EdTech/education marketing experience a plus.
• Comfortable acting as a player-coach, while also contributing hands-on writing and content work.

Responsibilities

• Own social media strategy and brand voice across all Guidewell Education brands.
• Oversee and develop the social media and content team, setting priorities and growth plans.
• Own content strategy for evergreen emails, newsletters, blogs, and web content across brands.
• Lead SEO content strategy with the digital agency and ensure measurable results.
• Establish content performance reporting cadence for leadership visibility.
• Partner with leadership to support conferences, panels, webinars, and thought leadership opportunities.
• Lead brand governance and the Guidewell Education rebrand across brands.
• Coordinate with paid media and agency partners to align creative with campaigns.

Skills

Brand strategy

Content strategy

Team leadership

Editorial judgment

Paid media/demand gen

Agency management

Written communication

Job description

Guidewell Education is seeking a Brand & Content Director to own brand, content, and social media strategy across Applerouth, ESM Prep/College MatchPoint, Guidewell Global, mbaMission, Reach Summer Academies, and related subbrands. The role leads the content and social team and partners with Sales & Marketing leadership during the rebrand.

You will drive a cohesive editorial voice, oversee evergreen campaigns and blogs, and shape SEO strategy with our agency, ensuring measurable outcomes across