Remote Brand & Content Marketing Lead - K-12 Education

Brains & Motion; Northern (KY); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee discount

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

Brains & Motion Education is seeking a Brand & Content Marketing Manager to tell its story to schools, districts, education leaders, and stakeholders. This role goes beyond social media, focusing on messaging, campaigns, sales materials, and thought leadership to build awareness and credibility.

You will own brand strategy, develop district-focused content, support sales with assets, and supervise the Creative Designer. California ELO-P experience is a plus.

Qualifications

• 5+ years of experience in content marketing, brand marketing, or related role.
• Experience marketing within the K-12 education, EdTech, or school district ecosystem.
• Ability to translate complex offerings into simple, compelling messages.
• Strong writing, editing, and storytelling skills.
• Experience creating content for B2B or institutional decision-makers.

Responsibilities

• Own brand strategy, messaging, and visual consistency across channels.
• Develop content engine: articles, white papers, case studies, campaigns.
• Create sales materials, presentations, and district-focused assets.
• Manage creative direction for a designer and collateral quality.
• Build website messaging and landing pages for targeted audiences.
• Lead LinkedIn content and thought leadership to reach education audiences.

Skills

Content marketing

Brand messaging

K-12 education knowledge

Education market understanding

Sales enablement materials

Cross-functional leadership

Job description

Brains & Motion Education is seeking a Brand & Content Marketing Manager to tell its story to schools, districts, education leaders, and stakeholders. This role goes beyond social media, focusing on messaging, campaigns, sales materials, and thought leadership to build awareness and credibility.

You will own brand strategy, develop district-focused content, support sales with assets, and supervise the Creative Designer. California ELO-P experience is a plus.