Global Head of Content & Brand Storytelling

EF Education First; Boston (MA); On-site; USD 82,500 - 100,000; Full time

Benefits offered by this job

Professional growth trainings

Four weeks paid vacation + Holidays

Business travel opportunities

401(k) match

Job summary

EF Education First in Boston seeks an experienced Content Lead to direct planning, development and execution of content across digital, websites, social media, email, print and video. You will shape messaging and ensure a cohesive content approach across customer touchpoints.

You will lead the Content function within the Creative team, managing our Social Media Specialist and freelance copywriters, collaborating with Marketing, Paid Media and Video Production to deliver engaging content for Host

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or a related field.
• 7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand.
• Proven experience creating content across digital, social, websites, email, print and video.
• Strong experience in copywriting, brand messaging and editorial content.

Responsibilities

• Content Strategy & Planning: Develop and execute an integrated content strategy across all channels.
• Content Management & Editorial Direction: Oversee content creation with high editorial quality and brand standards.
• Brand Messaging: Own messaging, tone of voice and copy across touchpoints.
• Storytelling & Content Development: Source and develop compelling stories for campaigns and social.
• Creative Production: Plan productions, scripts, and coordinate shoots.
• SEO, AI & Content Performance: Apply SEO best practices and use AI tools for performance insights.
• Project & Workflow Management: Manage multiple content projects and calendars.
• Team Leadership & Collaboration: Lead Social Media Specialist and freelance copywriters.

Skills

Copywriting

Content strategy

Project management

Team leadership

Collaboration

AI awareness

Education

Bachelor's degree in Communications, Marketing, Journalism or related field

Job description

EF Education First in Boston seeks an experienced Content Lead to direct planning, development and execution of content across digital, websites, social media, email, print and video. You will shape messaging and ensure a cohesive content approach across customer touchpoints.

You will lead the Content function within the Creative team, managing our Social Media Specialist and freelance copywriters, collaborating with Marketing, Paid Media and Video Production to deliver engaging content for Host