Brand & Content Director (Multi-Brand)

Guidewell Education LLC; United States; Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

401(k) with company match

Hybrid work flexibility

Growth within PE-backed organization

Discount on services

Referral program

Job summary

Guidewell Education is seeking a Brand & Content Director to own brand, content, and social media strategy across all Guidewell Education brands. You will lead the content and social team, partner closely with Sales & Marketing, and drive the ongoing rebrand and thought leadership initiatives.

The role requires cross-functional leadership, strong editorial judgment, and experience managing multi-brand portfolios.

Qualifications

• 7+ years in brand, content, or marketing communications roles with team leadership.
• Experience managing multi-brand portfolios.
• Strong editorial judgment and narrative storytelling across audiences.
• Ability to translate insights into KPIs and strategy.
• Experience with brand refresh or rebrand initiatives.
• Strong alignment with paid media and demand generation.
• Experience managing external agencies.
• Excellent written communication across exec, long-form, and social copy.

Responsibilities

• Own social media strategy and voice across all Guidewell Education brand accounts, ensuring each brand's presence reflects both its individual positioning and the broader Guidewell identity.
• Oversee and develop the social media and content team, setting priorities, quality standards, and growth plans.
• Own content strategy across evergreen email campaigns, newsletters, blogs, and website content for all brands, ensuring a consistent editorial voice, publishing cadence, and quality bar.
• Own SEO content strategy in partnership with our digital agency, providing direction on keyword and topic priorities and holding the content side of that relationship accountable to measurable results.
• Establish and maintain a content performance reporting cadence for leadership visibility.
• Partner with the VP of Sales & Marketing and the Director of Marketing on strategy for conference speaking engagements and other visibility opportunities.
• Work with leadership on the rebrand of Guidewell Education brands, including messaging architecture and brand framework.
• Lead day-to-day brand governance, ensuring branding consistency across all brands during the rebrand transition.
• Collaborate on digital media content and advertising creative, including design and copy, ensuring paid campaigns reflect brand standards.
• Coordinate with paid media agency on creative alignment to support customer acquisition efficiency.
• Manage external creative, content, and branding vendors as needed.

Skills

Brand strategy

Content strategy

Team leadership

Multi-brand experience

Editorial judgment

Data-driven decisions

Agency management

Written communication

Job description

Guidewell Education is seeking a Brand & Content Director to own brand, content, and social media strategy across all Guidewell Education brands. You will lead the content and social team, partner closely with Sales & Marketing, and drive the ongoing rebrand and thought leadership initiatives.

The role requires cross-functional leadership, strong editorial judgment, and experience managing multi-brand portfolios.