CRM Marketing Lead - Retention & Lifecycle (B2B2C)

The Fountain Group; San Francisco, Glenmont (CA, NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The Fountain Group is seeking a Marketing Manager II to design and execute CRM and retention programs that boost adoption across Enterprise partners and their employees in a fast-paced, collaborative environment.

You'll own email marketing, lifecycle campaigns, and analytics, leveraging Iterable and Braze to personalize communications and optimize onboarding journeys. Strong cross-functional collaboration and data-driven decision-making are essential.

Qualifications

• 3+ years’ experience in Retention Marketing, Email Marketing, Customer Engagement, or CRM Operations.
• B2B2C marketing experience strongly preferred; B2B/SaaS experience a plus.
• Proficiency with CRM and ESP platforms (Iterable and Braze preferred), including segmentation and audience targeting.
• Experience working with complex data structures and systems to drive campaign execution.
• Strong knowledge of campaign analytics and experimentation (A/B testing, multivariate testing, Excel/Google Sheets).
• Proven stakeholder management and communication skills; able to present results and recommendations to cross-functional teams.
• Highly organized, self-motivated, dependable, and able to manage multiple priorities.
• Bachelor’s degree or equivalent work experience.

Responsibilities

• Develop and execute CRM and retention strategies to increase adoption and engagement across Enterprise partners and their employees.
• Create and optimize email marketing programs, including segmentation, targeting, and personalization.
• Build scalable lifecycle programs that personalize communications to company administrators and employee users based on available benefits.
• Manage campaigns end-to-end: creative reviews, cross-functional collaboration, campaign operations, stakeholder alignment, and post-campaign analysis.
• Partner with Product, Engineering, Operations, Analytics, and Strategy teams to align CRM initiatives with business goals.
• Analyze campaign performance, conduct A/B and multivariate tests, and provide actionable insights and recommendations.
• Share regular performance reports and benchmarks with stakeholders to drive continuous improvement.

Skills

Retention Marketing

Email Marketing

CRM Tools

Stakeholder Management

Education

Bachelor’s degree

Tools

Iterable

Braze

Job description

The Fountain Group is seeking a Marketing Manager II to design and execute CRM and retention programs that boost adoption across Enterprise partners and their employees in a fast-paced, collaborative environment.

You'll own email marketing, lifecycle campaigns, and analytics, leveraging Iterable and Braze to personalize communications and optimize onboarding journeys. Strong cross-functional collaboration and data-driven decision-making are essential.