Remote B2C Growth Marketing Specialist - Retention & Launch

PLP Group; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

OffSec is seeking a B2C Growth Marketing Specialist to build, execute, and optimize campaigns across social media, email, content, and digital channels. You will own lifecycle marketing programs to improve retention and engagement, working closely with product and marketing teams.

The role emphasizes data-driven decision making, strong writing, and cross-channel collaboration to drive growth for cybersecurity learners worldwide. Remote-friendly, full-time position in the United States.

Qualifications

• 4–7 years of experience in B2C digital or lifecycle marketing.
• Experience executing campaigns across social media, email, and digital channels.
• Strong writing and editing skills for marketing content.
• Ability to analyze performance metrics and optimize campaigns.
• Experience with marketing platforms like HubSpot or similar.

Responsibilities

• Build and optimize automated lifecycle journeys to increase retention.
• Launch and promote new courses and certifications with high-conversion campaigns.
• Monitor full-funnel performance and perform A/B testing.
• Collaborate with brand and paid media teams on ad copy and creative.

Skills

Social media marketing

Email marketing

Lifecycle marketing

Content writing

Analytics

Campaign management

Tools

Hubspot

Google Analytics

Google Tag Manager

Plausible

Job description

OffSec is seeking a B2C Growth Marketing Specialist to build, execute, and optimize campaigns across social media, email, content, and digital channels. You will own lifecycle marketing programs to improve retention and engagement, working closely with product and marketing teams.

The role emphasizes data-driven decision making, strong writing, and cross-channel collaboration to drive growth for cybersecurity learners worldwide. Remote-friendly, full-time position in the United States.