Remote B2B Strategy & Revenue Lead

Directive Consulting, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Directive Consulting, a remote-first B2B marketing agency, seeks a senior marketer to own strategy and revenue outcomes for assigned accounts. You will lead QBRs, translate performance into P&L impact, and drive cross-channel campaigns.

Responsibilities include building full-funnel search and social campaigns across Google, Meta, LinkedIn and TikTok, while serving as the senior client contact and contributing to the Directive Commerce playbook.

Qualifications

• Experience owning strategy and revenue outcomes for B2B accounts.
• Ability to lead QBRs and translate performance into P&L impact.
• Direct the development of paid media campaigns across multiple platforms.
• Contribute to playbooks and methodology for a marketing agency.

Responsibilities

• Lead quarterly business reviews and client proposals.
• Build and optimize Performance Max campaigns via Feedonomics/GoDataFeed.
• Create full-funnel search and social campaigns across Google, Meta, LinkedIn, TikTok.
• Serve as senior client contact, running meetings and flagging risks.
• Contribute to the Directive Commerce playbook and methodology.

Skills

Strategy & B2B marketing

P&L impact analysis

QBR management

Cross-channel campaign management

Tools

Feedonomics/GoDataFeed

Performance Max

Google Ads

Meta Ads

LinkedIn

TikTok Ads

Job description

Directive Consulting, a remote-first B2B marketing agency, seeks a senior marketer to own strategy and revenue outcomes for assigned accounts. You will lead QBRs, translate performance into P&L impact, and drive cross-channel campaigns.

Responsibilities include building full-funnel search and social campaigns across Google, Meta, LinkedIn and TikTok, while serving as the senior client contact and contributing to the Directive Commerce playbook.