Remote Senior Lifecycle Marketing Lead: Retention & Onboarding

Ladders; United States; Remote; USD 165,000 - 192,000; Full time

Job summary

Ladders is seeking a Senior Manager, Consumer Lifecycle Marketing to shape our customer lifecycle strategy across channels and drive retention, adoption, and LTV for our financial services audience. This remote role US-based supports cross-functional teams and uses data-driven testing to improve performance at key moments in the customer journey.

You will own messaging, journey design, and multi-channel campaigns, with a strong emphasis on experimentation, measurement, and delivering tangible

Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 7+ years in lifecycle, CRM, retention, or customer marketing.
• Proven track record of increasing customer lifetime value via lifecycle programs.
• Hands-on experience with marketing automation and multi-channel engagement.
• Experience running testing programs with incremental impact and control groups.

Responsibilities

• Own the lifecycle marketing strategy and roadmap to increase customer lifetime value.
• Set the contact strategy for customer messaging across channels.
• Design onboarding and first-payment journeys for new customers.
• Develop business cases for digital adoption and benefits enrollment.
• Own segmentation and targeting based on customer behavior and engagement data.
• Run lifecycle marketing like a performance portfolio, focusing on incremental value.
• Own the lifecycle testing agenda, designing tests and scaling successful strategies.

Skills

Lifecycle marketing

CRM

Retention

Customer engagement platforms

Testing & measurement

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Job description

Ladders is seeking a Senior Manager, Consumer Lifecycle Marketing to shape our customer lifecycle strategy across channels and drive retention, adoption, and LTV for our financial services audience. This remote role US-based supports cross-functional teams and uses data-driven testing to improve performance at key moments in the customer journey.

You will own messaging, journey design, and multi-channel campaigns, with a strong emphasis on experimentation, measurement, and delivering tangible