Remote B2B Paid Search Manager — Strategy & Growth

Wpromote

United States

Remote

USD 74,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Job summary

Wpromote is seeking a Paid Search Manager to lead strategy and hands-on execution for enterprise and mid-market B2B accounts. You will partner with senior team members to optimize campaigns across Google Ads, Microsoft Ads, and SA360 while collaborating with Client Strategy, Analytics, Creative, and other channels to deliver measurable outcomes.

The role blends strategic thinking with execution, offering remote-first culture and a comprehensive benefits package designed to support work-life

Qualifications

1.5-3 years of experience managing paid search campaigns within an agency environment.
Experience supporting B2B paid search programs across enterprise or mid-market clients preferred.
Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus.
Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization.
Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities.
Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients.
Strong verbal and written communication skills with experience participating in client-facing conversations.
Excellent organizational skills with the ability to manage multiple priorities across several client accounts.
Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment.
Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP.

Responsibilities

Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs.
Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results.
Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms.
Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals.
Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders.
Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies.
Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs.
Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices.
Participating in client meetings, performance reviews, and presentations while building strong client relationships.
Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices.