Remote B2B Marketing Specialist for Campaigns

BairesDev; Charlotte (NC); Remote; USD 50,000 - 80,000; Full time

Benefits offered by this job

PTO

Parental leave

Healthcare coverage

Life Insurance

401K Plan

Remote work

Job summary

BairesDev is seeking a Marketing Specialist to plan and execute multi-channel marketing programs that boost brand awareness, generate leads, and engage target audiences. You will collaborate across teams to develop content, manage campaigns, and analyze performance.

The role emphasizes digital, content, and email marketing with strong writing skills. A remote-friendly setup and comprehensive benefits support a healthy work-life balance and career growth within a global, diverse team.

Qualifications

• 3+ years of experience in marketing, preferably in a B2B or technology environment.
• Solid understanding of core marketing disciplines including digital, content, and email marketing.
• Experience supporting multi-channel marketing campaigns from planning through execution.
• Strong written communication skills and attention to detail.
• Proficiency in marketing tools such as HubSpot, Google Analytics, or similar platforms.

Responsibilities

• Support the development and execution of marketing campaigns across digital, email, social, and event channels.
• Assist in creating and coordinating marketing content including blog posts, social copy, email copy, and presentations.
• Manage project timelines and coordinate with internal teams and external partners to ensure on-time delivery.
• Track campaign performance and compile reports with key metrics and observations.
• Conduct market and competitor research to inform campaign positioning and messaging.
• Maintain marketing asset libraries and ensure materials are up to date and on brand.

Skills

Marketing experience

Digital marketing

Content marketing

Email marketing

Campaign planning

Multi-channel

Tools

HubSpot

Google Analytics

Job description

BairesDev is seeking a Marketing Specialist to plan and execute multi-channel marketing programs that boost brand awareness, generate leads, and engage target audiences. You will collaborate across teams to develop content, manage campaigns, and analyze performance.

The role emphasizes digital, content, and email marketing with strong writing skills. A remote-friendly setup and comprehensive benefits support a healthy work-life balance and career growth within a global, diverse team.