Remote B2B Marketing Programs Manager – Production Software

Hexagon AB; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Hexagon Manufacturing Intelligence in Alpharetta, GA, USA, is seeking a Marketing Programs Manager to develop, coordinate, and execute integrated programs that drive demand, engage customers, and grow the Production Software pipeline.

You will align marketing strategy with product initiatives across global and regional teams, manage multi‑channel campaigns, and measure impact using KPIs such as engagement, leads, and revenue influence.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
• 5+ years of experience in B2B marketing, integrated marketing, demand generation, campaign management, marketing programs, or related roles.
• Demonstrated experience developing and managing integrated, multi-channel marketing programs.
• Strong understanding of B2B customer journeys, demand generation, lead management, and sales funnels.
• Experience partnering with Sales, Product Marketing, Digital Marketing, Product Management, and regional marketing organizations.

Responsibilities

• Develop and manage integrated marketing programs aligned with Production Software business priorities, growth objectives, target markets, and customer segments.
• Translate divisional marketing strategies into clear program plans, timelines, deliverables, activation strategies, and success measures.
• Build quarterly and annual marketing program roadmaps in partnership with Product Marketing, Demand Generation, Digital Marketing, Sales, and regional teams.
• Identify opportunities to connect individual marketing activities into broader, coordinated customer journeys and campaigns.
• Balance global priorities with regional market needs to develop programs that support pipeline and revenue growth.
• Lead the development and execution of integrated marketing campaigns across channels including digital, email, webinars, events, content, paid media, social media, partner marketing, and sales outreach.
• Partner with Product Marketing to translate positioning, messaging, customer insights, and product value propositions into actionable campaign strategies.
• Develop campaign briefs with target audiences, messaging, offers, channels, content requirements, timelines, and outcomes.
• Continuously identify opportunities to improve campaign effectiveness, scalability, and speed to market.
• Develop marketing programs designed to generate awareness, qualified demand, sales opportunities, and pipeline for Production Software.
• Partner with Digital Marketing and Demand Generation to develop audience targeting, nurturing, and conversion strategies.
• Partner with Sales to ensure marketing programs align with commercial priorities and provide clear opportunities for follow-up.
• Develop lead nurturing and re-engagement strategies that move prospects through the customer journey.
• Partner with Product, Sales, Customer Success, and regional organizations to identify opportunities within the installed base.
• Use customer behavior and engagement data to identify opportunities for more personalized lifecycle marketing.
• Coordinate assets: landing pages, emails, webinars, videos, case studies, white papers, digital ads, presentations, sales materials.
• Maintain consistency of messaging and customer experience across touchpoints.
• Serve as a connection between divisional strategy and regional execution.
• Develop toolkits and activation frameworks for regional teams.
• Establish objectives and KPIs, and regularly evaluate performance.
• Track engagement, leads, MQLs, opportunities, pipeline contribution, and revenue influence.
• Ensure proper campaign tracking, lead management, attribution, and reporting with Marketing Operations.
• Leverage AI-enabled tools to improve planning, research, content development, personalization, and execution.

Skills

B2B marketing

Integrated marketing

Demand generation

Campaign management

Multi-channel marketing

CRM & marketing automation

Marketing analytics

Lead management

Stakeholder management

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

Pardot/Account Engagement

Eloqua

Job description

Hexagon Manufacturing Intelligence in Alpharetta, GA, USA, is seeking a Marketing Programs Manager to develop, coordinate, and execute integrated programs that drive demand, engage customers, and grow the Production Software pipeline.

You will align marketing strategy with product initiatives across global and regional teams, manage multi‑channel campaigns, and measure impact using KPIs such as engagement, leads, and revenue influence.