B2B Marketing Campaign Specialist: Demand Generation

APTEAN; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Aptean in Alpharetta is seeking a Marketing Campaign Specialist to support demand generation for the Equipment Segment. Based onsite, you will help plan, execute, and optimize integrated campaigns across email, webinars, events, social, and content syndication.

You will collaborate with product marketing and sales to develop assets, track performance, and drive engagement and pipeline, gaining hands-on experience in B2B marketing and campaign management.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Typically requires 4–7 years of experience in marketing, demand generation, digital marketing, or related field.

Responsibilities

• Support the execution of integrated marketing campaigns across multiple channels.
• Assist with campaign planning, scheduling, and coordination to ensure on-time delivery.
• Help develop campaign assets including emails, landing pages, webinar materials, social posts, and promotional content.
• Collaborate with product marketing to understand solutions, audiences, and value propositions.
• Support event promotion and follow-up activities (tradeshow, webinars, virtual events).
• Monitor campaign performance and assist with reporting on engagement and pipeline metrics.
• Maintain campaign calendars, project plans, and documentation.
• Collaborate with sales and business development to support lead generation initiatives.
• Stay informed on marketing trends, best practices, and emerging technologies.

Skills

B2B SaaS marketing

Demand generation

Campaign management

Multi-channel marketing

ABM

Analytics/ROI

Cross-functional collaboration

Time management

Creative thinking

Marketing automation

Market knowledge

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketo

Microsoft Office (Excel, PowerPoint)

Adobe Creative Cloud

Job description

Aptean in Alpharetta is seeking a Marketing Campaign Specialist to support demand generation for the Equipment Segment. Based onsite, you will help plan, execute, and optimize integrated campaigns across email, webinars, events, social, and content syndication.

You will collaborate with product marketing and sales to develop assets, track performance, and drive engagement and pipeline, gaining hands-on experience in B2B marketing and campaign management.