Head of Aftermarket Growth, Stationary Metrology Division

Hexagon AB; North Kingstown, Novi (RI, MI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Hexagon Manufacturing Intelligence is seeking a senior growth leader to own the go-to-market for our Services and Aftermarket portfolio, from positioning and messaging through activation. This is a hands-on, builder role that partners with product management, sales, regional teams and external agencies to drive revenue across the customer lifecycle.

The ideal candidate will own end-to-end demand generation, shape a differentiated messaging strategy, and leverage AI-powered workflows to scale

Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 10+ years of experience spanning product marketing and demand generation, including positioning, messaging, and segmentation as well as campaign strategy and execution.
• Demonstrated track record as a creative campaign architect, someone who pairs segmentation and messaging with content and delivery that breaks through.
• Proven ability to own go-to-market execution end to end, from positioning and messaging through activation, across multiple channels and global markets.
• Hands-on experience with Pardot or equivalent marketing automation, Salesforce CRM, and multi-channel campaign orchestration.
• Experience managing external agencies and creative partners, holding them accountable to performance and creative standards.
• AI-forward marketer with demonstrated experience building AI-assisted workflows into campaign and content operations.

Responsibilities

• Own positioning, differentiated messaging, and segmentation for the Services portfolio across Americas and EMEA.
• Translate global positioning into regional execution with hub-and-spoke alignment.
• Set segmentation strategy that determines offers, messaging, and programs for installed base.
• Act as creative architect pairing segmentation with content and delivery to unlock aftermarket revenue.
• Develop messaging and thought leadership to show value from Hexagon's Services portfolio.
• Build and run education, nurturing, and lifecycle programs to improve adoption, renewals, and upsell.
• Lead demand generation across onboarding, adoption, upsell, renewal, and recovery.
• Define the digital experience and AI-powered nurturing to scale engagement and performance.
• Manage external agencies to execute campaigns and maintain high creative and commercial standards.

Skills

Go-to-market leadership

Campaign architecture

Multi-channel marketing

AI marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Pardot

Salesforce CRM

ABM platforms

Job description

Senior Demand Generation Manager, Aftermarket Programs Job Description Senior Demand Generation Manager, Aftermarket Programs

Summary

Head of Aftermarket Growth

Location: Remote - US Based (Driving distance to Quonset Point, Rhode Island or Novi, MichiganPreferred) | Reports to Senior Director, Global Demand Generation

About the Role

Hexagon Manufacturing Intelligence is seeking a senior growth leader to own the go-to-market for our Services and Aftermarket portfolio, from positioning and messaging through activation. Aftermarket services are one of the most strategically significant drivers of our business, and this role sits at the center of it.

This is a high-visibility, high-impact global role responsible for building and executing integrated, omnichannel programs that drive revenue across the customer lifecycle, from the moment a customer enters the Hexagon ecosystem through onboarding, adoption, upsell, retention, renewal, and recovery, including training and certification enrollment and modernization and upgrade initiatives.

This role owns campaign strategy end to end, not executing against an existing playbook, but building one, and pairing it with highly creative, standout delivery. The ideal candidate is a confident, commercially oriented leader with sharp strategic thinking, a strong creative point of view, and the ability to hold their own in a high-standards environment alongside technically rigorous product and sales stakeholders. Experience in hardwaredevice, industrial technology, or aftermarket services marketing is a meaningful advantage. This is a hands-on, builder role: this person leads through influence, partnering closely with product management, sales, regional teams, and external creative and agency partners to get work done. Reports to the Senior Director, Global Demand Generation, and partners directly with the Aftermarket Product Manager and Marketing Operations.

Job Responsibilities

What You'll Do

Go-to-Market Strategy, Positioning & Messaging

• Own positioning, differentiated messaging, and segmentation for the Services portfolio, ensuring they flex across Americas and EMEA markets without losing a consistent global voice

• Translate global positioning into regional execution, working with regional teams under Hexagon's hub-and-spoke model to keep messaging aligned globally while feeling locally relevant

• Set the segmentation strategy thatdetermineshow offers, messaging, and programs differ across installed base segments, from new customers to long-tenured accounts

• Act as the creative architect who pairs segmentation with messaging, content, and highly creative delivery, treating aftermarket's significant revenue potential as something to be unlocked through creativity, not just process

• Develop messaging and thought leadership that shows how Hexagon's Services portfolio helps customers get more value from their investment, bringing a strong creative point of view that stands out against a mature, competitive market

Lifecycle Growth & Demand Generation

• Build and run education, nurturing, and lifecycle programs that improve adoption, renewals, conversions, service attachment, aftermarket revenue, and second-device sales

• Own demand generation across the full aftermarket customer lifecycle: onboarding, adoption, upsell, renewal, and recovery, including paid service recovery and re-engagement of lapsed accounts

• Lead demand generation forMyCareservices adoption and expansion, training and certification enrollment, and modernization and upgrade campaigns

Digital Experience, AI & Customer Engagement

• Define the vision for the Services digital experience, evolving the web presence into an integrated aftermarket hub aligned with theeStoreand future AI capabilities

• Lead the evolution of AI powered customer nurturing, improving personalized, human like engagement across digital channels to scale interactions and commercial impact

• Build an event strategy that pairs targeted executive engagements with scalable campaigns and flagship events, creating pipeline and elevating the Services brand

• Set the creative vision for campaigns and events, then direct external creative and agency partners to execute it, acting as thehands onlead who holds partners to a high creative and commercial bar

Market Intelligence, Partner Management & Performance

• Engage with customer communities, user groups, partners, and industry networks to surface market trends, customer needs, and growth opportunities that inform positioning and program decisions

• Manage external agencies and creative partners to execute andoptimizeaftermarket lifecycle campaigns globally, holding them accountable to performance and brand standards, and serve as the primary marketing partner for the Aftermarket Product Manager

• Partner with Marketing Operations on Qualified campaign builds, Pardot automation, and AIassistedcontent workflows

• Own performance tracking and dashboards that give leadership visibility into engagement, pipeline contribution, service recovery rates, and training enrollment, and use that data to continuously refine targeting, messaging, and program structure

Qualifications

What You'll Bring

Required

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience

• 10+ years of experience spanning product marketing and demand generation, including positioning, messaging, and segmentation as well as campaign strategy and execution

• Demonstratedtrack recordas a creative campaign architect, someone who pairs segmentation and messaging with content and delivery that breaks through rather than reads as generic aftermarket marketing

• Proven ability to own go-to-market execution end to end, from positioning and messaging through activation, across multiple channels and global markets

• Hands-on experience with Pardot or equivalent marketing automation, Salesforce CRM, and multi-channel campaign orchestration

• Experience managing external agencies and creative partners, holding them accountable to performance and creative standards

• AI-forward marketer withdemonstratedexperience building AI-assisted workflows into campaign and content operations

• Confident, commercially oriented leader who can hold their own alongside technically rigorous product and sales stakeholders in a matrixed, hub-and-spoke organization

Preferred

• Experience with Qualified, a core tool in the aftermarket campaign stack

• Background in hardware device, industrial technology, manufacturing, or aftermarket services marketing

• Familiarity with 6Sense, Seismic,Stensul, or similar ABM, sales enablement, and content platforms

• Experience working across global and regional marketing teams in Americas and EMEA

#Remote #LI-Remote #LI-CG1

Information at a Glance Division: Stationary Metrology Job Title: Senior Demand Generation Manager, Aftermarket Programs Job Function: Marketing Job Location (Short): Novi, MI, USA, 48377
Workplace Type: Remote Workplace Details: United States Req ID: 3083

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We put data to work to drive efficiency, productivity and quality across industrial, manufacturing, infrastructure, public safety and mobility applications. Our solutions enable customers to capture, analyze and leverage data from the physical world to create smarter, more connected and increasingly autonomous ecosystems that support a scalable and sustainable future. Hexagons Manufacturing Intelligence business area delivers solutions that leverage data from design and engineering through production and metrology to help manufacturers make smarter, data-driven decisions and improve performance across the product lifecycle.

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