Digital Marketing Lead

Hexagon AB; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital strategy for the Production Software division, blending analytics, content, and marketing automation to advance the buyer journey.

You will partner with Product Marketing, Demand Gen, Sales, and regional teams across global markets, leveraging AI tools to optimize campaigns and accelerate revenue.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing.
• 5+ years of B2B digital marketing experience with impact on pipeline and revenue.
• Strong experience with paid search, paid social, SEO, email marketing, retargeting, and marketing automation.
• Experience with marketing automation and CRM platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, Eloqua, etc.
• Strong analytics skills, reporting, and data-driven decision making.
• Experience working across multiple markets in a global organization.
• Experience marketing B2B software, SaaS, CAD/CAM, manufacturing tech, or complex technical solutions.

Responsibilities

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.
• Translate business priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.
• Build scalable digital customer journeys across the full funnel from awareness to retention.
• Plan, launch, manage, and optimize integrated digital campaigns across paid search, paid social, display, retargeting, email, organic search, webinars, and content syndication.
• Partner with Product Marketing and Demand Gen teams to translate insights into high-performing campaigns.
• Improve the Production Software digital customer experience with internal web teams.
• Drive strategies to increase qualified organic traffic through SEO and content optimization.
• Leverage marketing automation, CRM, analytics, personalization, and digital marketing tech for scalable journeys.
• Establish KPIs, reporting, attribution, and campaign ROI across digital activities.
• Identify and experiment with AI-enabled marketing tools and generative AI use cases in campaigns.

Skills

B2B marketing

Demand generation

Growth marketing

Performance marketing

Marketing automation

Salesforce

HubSpot

Analytics

SEO

PPC

Education

Bachelor’s degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Pardot

Eloqua

Job description

Digital Marketing Lead – Production Software

***Fully Remote United Staes position***

Position Summary

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital marketing strategy, execution, and performance across the Production Software division.

This role will be responsible for building and optimizing integrated digital programs that generate demand, accelerate pipeline, increase customer engagement, and support revenue growth across Hexagon’s portfolio of manufacturing software solutions.

The Digital Marketing Lead will serve as a key connection point between Product Marketing, Demand Generation, Regional Marketing, Sales, Product Management, Marketing Operations, and external partners, translating commercial priorities into scalable digital programs across global and regional markets.

This is a highly analytical and execution-oriented role. The ideal candidate combines strong B2B digital marketing expertise with a growth mindset and understands how paid media, organic search, web experiences, content, marketing automation, account-based marketing, and analytics work together to move prospects through the customer journey.

Success will be measured not simply by traffic or engagement, but by the ability to create measurable impact across lead generation, marketing-qualified opportunities, pipeline contribution, conversion, customer acquisition, and revenue growth.

Job Responsibilities

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.
• Translate business priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.
• Build scalable digital customer journeys across the full funnel, from awareness and consideration through conversion, adoption, expansion, and retention.
• Continuously evaluate emerging digital channels, technologies, and marketing practices that can improve commercial performance.
• Plan, launch, manage, and optimize integrated digital campaigns across channels including paid search, paid social, display, retargeting, email, organic search, webinars, content syndication, and other digital channels.
• Partner with Product Marketing and Demand Generation teams to translate customer insights, value propositions, and product messaging into high-performing digital campaigns.
• Partner with internal digital and web teams to improve the Production Software digital customer experience.
• Drive strategies to increase qualified organic traffic through SEO, content optimization, technical improvements, and search-intent alignment.
• Leverage marketing automation, CRM, analytics, personalization, and digital marketing technologies to create scalable and measurable customer journeys.
• Partner with Marketing Operations and Sales Operations to improve lead capture, scoring, routing, nurturing, attribution, and reporting.
• Establish clear KPIs and performance frameworks for digital marketing activities.
• Monitor and report on metrics including traffic, engagement, conversion rates, cost per lead, MQLs, sales-qualified opportunities, pipeline contribution, customer acquisition cost, campaign ROI, and revenue influence.
• Establish a culture of continuous experimentation, testing, measurement, and optimization.
• Leverage AI-enabled marketing tools to improve campaign development, audience insights, personalization, content optimization, analytics, and operational efficiency.
• Identify practical use cases for generative AI and marketing automation across campaign creation, SEO, paid media, customer journeys, reporting, and experimentation.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent professional experience.
• 5+ years of experience in B2B digital marketing, demand generation, growth marketing, performance marketing, or related roles.
• Demonstrated experience developing and executing digital marketing strategies that contribute to pipeline and revenue growth.
• Strong experience with digital channels including paid search, paid social, SEO, email marketing, retargeting, landing pages, and marketing automation.
• Experience working with marketing automation and CRM platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, Eloqua, or similar technologies.
• Strong understanding of digital analytics, attribution, funnel performance, conversion optimization, and campaign measurement.
• Experience developing dashboards and communicating marketing performance to senior stakeholders.
• Demonstrated ability to use data to make decisions and continuously optimize marketing performance.
• Experience working across multiple markets, regions, business units, or brands within a global organization.
• Experience marketing B2B software, SaaS, CAD/CAM, manufacturing technology, industrial software, engineering software, automation, or other complex technical solutions.
• Understanding of manufacturing environments and the digital transformation of design, engineering, production, and shop-floor operations.
• Experience marketing to manufacturing audiences including engineers, programmers, operations leaders, production managers, and business executives.

Hexagon is an Equal Opportunity Employer.

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We put data to work to drive efficiency, productivity and quality across industrial, manufacturing, infrastructure, public safety and mobility applications. Our solutions enable customers to capture, analyze and leverage data from the physical world to create smarter, more connected and increasingly autonomous ecosystems that support a scalable and sustainable future. Hexagon’s Manufacturing Intelligence business area delivers solutions that leverage data from design and engineering through production and metrology to help manufacturers make smarter, data-driven decisions and improve performance across the product lifecycle.