Remote B2B Lead Gen Specialist

Optum; Minnetonka (MN); On-site; USD 50,000 - 115,000; Full time

Job summary

Optum is seeking a Lead Generation Representative to drive growth in the Middle Market within Optum Financial. You will identify, qualify, and nurture opportunities, collaborating with Sales Associates and SSEs to move prospects through the pipeline.

The role supports remote work from anywhere in the U.S. and offers salary potential, with pay ranging based on full-time employment and performance, plus eligible bonuses.

Qualifications

• 3+ years of B2B sales or business development experience.
• 2+ years using CRM software to manage prospecting and pipeline activities.
• 2+ years outbound prospecting to engage corporate decision-makers.

Responsibilities

• Identify, qualify, and develop middle-market opportunities for Optum Financial.
• Execute outbound campaigns via phone, email, and networks to engage HR and benefits leaders.
• Qualify inbound leads and hand off high-potential opportunities to Sales Executives.
• Maintain a healthy sales pipeline aligned with segment growth and revenue goals.
• Log interactions and opportunities in Salesforce and CRM systems.

Skills

B2B sales

Outbound prospecting

CRM (Salesforce)

Quota achievement

Relationship building

Communication

Tools

Salesforce CRM

Job description

Optum is seeking a Lead Generation Representative to drive growth in the Middle Market within Optum Financial. You will identify, qualify, and nurture opportunities, collaborating with Sales Associates and SSEs to move prospects through the pipeline.

The role supports remote work from anywhere in the U.S. and offers salary potential, with pay ranging based on full-time employment and performance, plus eligible bonuses.