Remote Mid-Market Lead Generation Specialist

UnitedHealth Group; Minnetonka (MN); Remote; Confidential; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase

401k contribution

Job summary

UnitedHealth Group, via Optum Financial, is seeking a Lead Gen Rep to drive growth in the Middle Market segment. You will identify, qualify, and nurture opportunities, engaging HR and benefits leaders to build a robust pipeline for Sales Executives.

The remote role supports nationwide coverage, with responsibilities including outbound prospecting, CRM logging, and collaboration with Sales Ops, Marketing, Product, and Business Development to fuel strategic growth.

Qualifications

• 3+ years of B2B sales, business development, or account management experience.
• 2+ years using enterprise CRM software (e.g., Salesforce) to manage prospecting and pipeline activities.
• 2+ years of outbound prospecting and lead qualification with corporate decision-makers.

Responsibilities

• Identify, target, and qualify prospective opportunities within the Middle Market employer segment.
• Execute strategic outbound campaigns to engage HR, benefits, and financial leadership.
• Build and maintain a sales pipeline and transition opportunities to Sales Executives.

Skills

B2B sales

Outbound prospecting

Quota attainment

Prospect relationship building

Verbal/written/presentation

Tools

Salesforce

Job description

UnitedHealth Group, via Optum Financial, is seeking a Lead Gen Rep to drive growth in the Middle Market segment. You will identify, qualify, and nurture opportunities, engaging HR and benefits leaders to build a robust pipeline for Sales Executives.

The remote role supports nationwide coverage, with responsibilities including outbound prospecting, CRM logging, and collaboration with Sales Ops, Marketing, Product, and Business Development to fuel strategic growth.