Remote B2B Ecommerce Platform Product Manager

Wabash; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Wabash is seeking a Product Manager, Digital Commerce to own the strategy and execution of our B2B ecommerce platform. This role drives multi-quarter roadmaps for customer-facing ordering, self-service checkout, catalog/configuration, and dealer portals.

You will lead go-to-market planning with commercial, sales, and marketing to define adoption strategies and success metrics, translating pricing structures into product decisions and coordinating across engineering, UX, data, and operations to

Qualifications

• 8+ years of product management experience with complex, customer-facing digital products.
• Direct experience managing B2B ecommerce platforms including dealer/distributor capabilities.
• Ability to own go-to-market strategy and drive adoption and channel outcomes.
• Fluency in B2B commerce models and pricing structures shaping buyer behavior.
• Strong technical depth to engage in architectural discussions and system integration.

Responsibilities

• Own the multi-quarter vision, strategy, and roadmap for the B2B ecommerce platform, including customer-facing ordering, self-service checkout, product catalog and configuration, and dealer/distributor portal experiences.
• Lead go-to-market planning for platform capabilities – partnering with commercial, sales, and marketing teams to define adoption strategies, enablement plans, and success metrics that connect product releases to channel and revenue outcomes.
• Develop deep understanding of B2B pricing and contract structures and translate into product decisions that support channel complexity without friction.
• Drive cross-functional alignment across engineering, UX, data, operations, and commercial teams; manage dependencies across integrated systems.
• Define and track measurable outcomes – platform adoption rates, self-service order volume, channel engagement, and digital conversion.
• Mentor junior product managers and product owners on discovery practices, prioritization frameworks, and strategic communication.

Skills

Product management

B2B ecommerce

Go-to-market

Pricing models

Cross-functional leadership

System integration

Discovery methods

Stakeholder influence

Communication

Job description

Wabash is seeking a Product Manager, Digital Commerce to own the strategy and execution of our B2B ecommerce platform. This role drives multi-quarter roadmaps for customer-facing ordering, self-service checkout, catalog/configuration, and dealer portals.

You will lead go-to-market planning with commercial, sales, and marketing to define adoption strategies and success metrics, translating pricing structures into product decisions and coordinating across engineering, UX, data, and operations to