B2B Campaign Marketing Coordinator — Data-Driven Campaigns

Informa Group Plc.; Massachusetts; On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401k match

Health insurance

Vision insurance

Dental insurance

Parental leave

ESPP

Job summary

Informa TechTarget seeks a Marketing Campaign Coordinator to drive inbound and outbound campaigns within Industry Dive brands. You will manage email marketing (copywriting, HTML design, deployment) and collaborate with sales, editorial, and PM teams to hit demand-gen goals.

Ideal candidates have strong writing skills, familiarity with HTML, and experience with CRM platforms. A Bachelor’s degree in a related field is required. Flexible hybrid/remote options are available with a Newton, MA base.

Qualifications

• Bachelor’s degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
• Strong writing and communication skills with copywriting experience.
• Familiarity with HTML and email marketing deployment.

Responsibilities

• Plan, execute, and oversee marketing campaigns for webcast, content syndication, and survey objectives.
• Manage outbound email marketing campaigns including copywriting, HTML design, deployment, QA, and performance tracking.
• Contribute to inbound social media efforts on brand Twitter and LinkedIn.
• Collaborate with sales, editorial, and project management to optimize campaigns.

Skills

Copywriting

Editing/writing

HTML knowledge

A/B testing

Social media marketing

Analytical thinking

Team collaboration

Education

Bachelor’s degree in Marketing/English/Communications/Public Relations/Business Administration

Tools

Eloqua/CRM

MS Office

Job description

Informa TechTarget seeks a Marketing Campaign Coordinator to drive inbound and outbound campaigns within Industry Dive brands. You will manage email marketing (copywriting, HTML design, deployment) and collaborate with sales, editorial, and PM teams to hit demand-gen goals.

Ideal candidates have strong writing skills, familiarity with HTML, and experience with CRM platforms. A Bachelor’s degree in a related field is required. Flexible hybrid/remote options are available with a Newton, MA base.