Remote Automation Sales Engineer - Bay Area Territory Lead

Beckhoff Automation USA; San Jose (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous Paid Time Off + 12 Paid Holid

Employer paid High-Deductible Medical,

401(k) with up to 6% employer match

Employer-Paid Insurance: Life, AD&D, S

Elective Benefits: Accident, Critical

Professional Development Opportunities

CarData Program: Fixed monthly reimbur

Job summary

Beckhoff Automation USA is seeking a driven Sales Engineer to lead growth in the San Francisco Bay Area, blending technical insight with consultative sales to deliver automation solutions. You will own your territory, build relationships, and drive opportunities from discovery through closing in a fully remote-friendly role.

The position emphasizes strategic planning, pipeline management, and collaboration with Applications Engineers to ensure customer success and long-term partnerships within

Qualifications

• Bachelor’s degree in engineering or business with technical experience.
• 5+ years in a sales or customer-facing technical role preferred.
• Strong communicator with a customer-first, consultative approach.
• Proven success in technical sales, ideally in industrial automation.
• Ability to think strategically and execute with urgency.
• Self-starter who thrives in a collaborative, entrepreneurial environment.
• Must reside within the assigned territory.

Responsibilities

• Execute territory strategy by targeting new accounts and expanding key customer relationships.
• Translate customer challenges into Beckhoff automation solutions.
• Expand existing accounts and secure new opportunities across OEMs, integrators, and end users.
• Maintain a strong pipeline, drive system opportunities to close, and exceed growth targets.
• Develop a strategic plan aligned with regional and national sales goals.
• Analyze CRM and market data to uncover new opportunities.
• Represent Beckhoff at customer meetings, regional events, and industry trade shows.
• Partner with local Application Engineers and Sales Coordinators to ensure customer success.
• Leverage Beckhoff’s product and industry experts to strengthen solution delivery.
• Share customer feedback and market insight to inform product development and strategy.
• Maintain pipeline accuracy and forecasting discipline in CRM.
• Support customer technical scoping, including BOM generation and solution proposals.
• Ensure timely, professional follow-up through internal coordination.

Skills

Technical sales

Strong communicator

Strategic thinker

Self-starter

Territory residency

Education

Bachelor’s degree in engineering or business

Job description

Beckhoff Automation USA is seeking a driven Sales Engineer to lead growth in the San Francisco Bay Area, blending technical insight with consultative sales to deliver automation solutions. You will own your territory, build relationships, and drive opportunities from discovery through closing in a fully remote-friendly role.

The position emphasizes strategic planning, pipeline management, and collaboration with Applications Engineers to ensure customer success and long-term partnerships within