Remote Audience Segmentation Architect (Contract)

Elevance Health; Dallas (TX); Remote; USD 83,000 - 138,000; Part time

Job summary

Elevance Health is seeking an Audience Segmentation Consultant on a contract basis to shape data-driven marketing strategies. You will focus on audience design, segmentation, and journey orchestration using data platforms and SQL-driven analysis.

The role emphasizes collaboration with marketing, analytics, product, and technology teams, with remote work in a contractor-friendly setup and a likely extension beyond initial term.

Qualifications

• Requires a BS/BA degree and a minimum of 4 years related experience; or any combination of education and experience which would provide an equivalent background.
• Experience in standard Business Information tools and programming/query languages strongly preferred.
• Bachelor’s degree in marketing, Business, Analytics, Information Systems, Data Science, or related field.
• 5+ years of experience in audience strategy, marketing operations, customer data platforms, CRM, marketing analytics, or related disciplines.
• Hands-on experience with Salesforce Data Cloud or comparable CDP technologies.
• Advanced SQL skills, including querying large datasets, audience creation, validation, and optimization.
• Experience developing customer segmentation strategies and audience frameworks.
• Experience with customer journey mapping, orchestration, and lifecycle marketing programs.
• Strong understanding of customer data management, identity resolution, and audience segmentation best practices.
• Experience working cross-functionally with marketing, analytics, product, and technology teams.
• Strong communication, stakeholder management, and problem-solving skills.

Responsibilities

• Determines how decision support systems will provide the data required to make effective business decisions.
• Performs modeling of information sources and flows.
• May coordinate the activities of a project team and monitors project schedules and costs for own projects.
• Strategic report applications from the Data Warehouse.
• Establishes and maintains excellent knowledge of data warehouse database design, data definitions, system capabilities, programming languages, and data integrity issues.
• Develops and supports complex data warehouse-related applications for business areas requiring design and implementation of database tables.
• The majority of time will be spent programming.
• Conducts training on use of applications developed.

Skills

Audience strategy

Marketing operations

Customer data platforms

CRM

Marketing analytics

Data segmentation

Lifecycle marketing

Cross-functional collaboration

Communication skills

SQL

Education

BS/BA degree in Marketing or related field

Bachelor’s degree in Business/Analytics/IS/Data Science

Tools

Salesforce Data Cloud

Job description

Elevance Health is seeking an Audience Segmentation Consultant on a contract basis to shape data-driven marketing strategies. You will focus on audience design, segmentation, and journey orchestration using data platforms and SQL-driven analysis.

The role emphasizes collaboration with marketing, analytics, product, and technology teams, with remote work in a contractor-friendly setup and a likely extension beyond initial term.