Social Strategy Lead & Community Architect

Cella Inc; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical

Prescription

Dental

Vision

AD&D

Life insurance

Short-term disability

401K plan

Job summary

Cella Inc, a Randstad digital company in New York, leads a social strategy role for a premier personal care brand. You will build and grow vibrant online communities across major platforms using a modern digital stack, shaping 360-degree campaigns and collaborating with top marketing talent while embracing work-life balance.

The role emphasizes driving data-informed campaigns, content planning, and influencer programs, with a focus on high-impact engagement and KPI-driven success.

Qualifications

• 4+ years of social media experience, including 2+ years leading strategy for a consumer brand.
• Proven success scaling brand presence on major platforms with KPI tracking.
• Hands-on experience capturing and editing photo/video for social channels.
• Strong analytical abilities to synthesize data and drive decisions.
• Portfolio showcasing engagement analytics to shape social strategy.

Responsibilities

• Develop and execute comprehensive annual social strategies across major platforms.
• Lead content planning and copywriting for monthly social calendars.
• Manage daily channel operations, engage with the digital community, and curate UGC.
• Oversee influencer marketing programs, including research and outreach.
• Capture trend-driven photo/video content for real-time social engagement.
• Track metrics and use social listening insights to optimize campaigns.

Skills

Social strategy

Content planning

Influencer marketing

Analytics & KPIs

Video/photo editing

Job description

Cella Inc, a Randstad digital company in New York, leads a social strategy role for a premier personal care brand. You will build and grow vibrant online communities across major platforms using a modern digital stack, shaping 360-degree campaigns and collaborating with top marketing talent while embracing work-life balance.

The role emphasizes driving data-informed campaigns, content planning, and influencer programs, with a focus on high-impact engagement and KPI-driven success.