Remote Associate Director, Paid Search (B2B)

Ladders; United States; Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended winter holidays

100% paid parental leave

401(k) matching

Comprehensive medical/dental/vision/lv

Job summary

Ladders, a leader in Business Services, seeks an Associate Director, Paid Search B2B to lead paid search strategy for client accounts, focusing on pipeline quality and measurable outcomes. You will oversee campaign architecture, performance optimization, forecasting across Google Ads and Microsoft Ads, and guide junior team members in a fast-moving, multi-account environment.

Ideal candidates have 6+ years in paid search with 3+ years B2B experience, Salesforce/HubSpot familiarity, and GA4

Qualifications

• 6+ years in paid search with a focus on B2B lead quality and pipeline.
• Direct experience with B2B measurement infra (Salesforce, HubSpot) and CRM data.
• Proven ability to structure campaigns for complex sales cycles.

Responsibilities

• Own paid search strategy and forecasting for client accounts.
• Lead campaign architecture and optimization across Google Ads and Microsoft Ads.
• Design measurement strategies linking paid search to pipeline.
• Advise clients on performance insights and lead quality.
• Translate data into actionable insights for senior stakeholders.
• Mentor junior team members with regular feedback.
• Collaborate with Strategy, Analytics, and Creative teams.

Skills

Paid search

B2B marketing

Forecasting

Analytics

Mentoring

Tools

Google Ads

Microsoft Ads

Salesforce

HubSpot

GA4

Job description

Ladders, a leader in Business Services, seeks an Associate Director, Paid Search B2B to lead paid search strategy for client accounts, focusing on pipeline quality and measurable outcomes. You will oversee campaign architecture, performance optimization, forecasting across Google Ads and Microsoft Ads, and guide junior team members in a fast-moving, multi-account environment.

Ideal candidates have 6+ years in paid search with 3+ years B2B experience, Salesforce/HubSpot familiarity, and GA4