Associate Director, Paid Search B2B

Ladders; United States; Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended winter holidays

100% paid parental leave

401(k) matching

Comprehensive medical/dental/vision/lv

Job summary

Ladders, a leader in Business Services, seeks an Associate Director, Paid Search B2B to lead paid search strategy for client accounts, focusing on pipeline quality and measurable outcomes. You will oversee campaign architecture, performance optimization, forecasting across Google Ads and Microsoft Ads, and guide junior team members in a fast-moving, multi-account environment.

Ideal candidates have 6+ years in paid search with 3+ years B2B experience, Salesforce/HubSpot familiarity, and GA4

Qualifications

• 6+ years in paid search with a focus on B2B lead quality and pipeline.
• Direct experience with B2B measurement infra (Salesforce, HubSpot) and CRM data.
• Proven ability to structure campaigns for complex sales cycles.

Responsibilities

• Own paid search strategy and forecasting for client accounts.
• Lead campaign architecture and optimization across Google Ads and Microsoft Ads.
• Design measurement strategies linking paid search to pipeline.
• Advise clients on performance insights and lead quality.
• Translate data into actionable insights for senior stakeholders.
• Mentor junior team members with regular feedback.
• Collaborate with Strategy, Analytics, and Creative teams.

Skills

Paid search

B2B marketing

Forecasting

Analytics

Mentoring

Tools

Google Ads

Microsoft Ads

Salesforce

HubSpot

GA4

Job description

For our client, we are seeking a Associate Director, Paid Search B2B to join the team of a leader in the Business Services space.

This role will lead paid search strategy for B2B client accounts, with a focus on driving pipeline quality and measurable business outcomes. You will oversee campaign architecture, performance optimization, and forecasting across major search platforms while partnering closely with client stakeholders and internal specialists. The position also plays a key role in translating complex performance data into clear recommendations and guiding junior team members in a fast-moving, multi-account environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $100,000 – $115,000 annually

Responsibilities

• Own paid search strategy and performance for client accounts, including forecasting and budget planning.
• Lead campaign architecture and optimization across Google Ads and Microsoft Ads.
• Design measurement strategies connecting paid search to the sales pipeline.
• Advise clients on performance insights and lead quality considerations.
• Translate data into actionable insights for senior stakeholders, navigating difficult conversations as needed.
• Ensure high quality standards across accounts through proactive account health reviews.
• Mentor junior team members with regular feedback and guidance.
• Collaborate with Client Strategy, Analytics, and Creative teams for integrated client solutions.

Qualifications

• 6+ years in paid search, with 3+ years managing B2B programs focused on lead quality and pipeline.
• Direct experience with B2B measurement infrastructure (Salesforce, HubSpot) and handling messy CRM data.
• Expertise in structuring Google Ads and Microsoft Ads for complex businesses with long sales cycles.
• Background in SaaS, fintech, HR/payroll, or similar B2B sectors.
• Strong analytical skills, fluency in GA4, and familiarity with an enterprise analytics or BI platform.
• Ability to advocate for data-driven decisions, even against client disagreement.
• Comfortable managing ambiguity and multiple competing priorities.

Benefits

• Remote-first culture promoting work flexibility.
• Unlimited PTO to encourage work-life balance.
• Extended holiday breaks during winter.
• 100% paid parental leave for new parents.
• 401(k) matching to support retirement savings.
• Comprehensive medical, dental, vision, and life insurance options.
• Annual Class Pass credits for wellness activities.

Our client is an equal opportunity employer.