Associate Director, Analytics Strategy and Transformation

Dentsu Aegis Network Ltd.; Colorado; Hybrid; USD 94,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15+ paid holidays

Parental leave

Job summary

Merkle, part of Dentsu Aegis Network, seeks an Associate Director of Analytics Strategy and Transformation to lead analytics transformation programs across digital marketing, data strategy, and customer experience. You will assess current-state capabilities, define roadmaps, and drive AI-enabled measurement initiatives for Fortune 1000 clients.

You will collaborate with Marketing, IT, and Analytics teams, shaping privacy-aware activation and enterprise analytics solutions while delivering

Qualifications

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment
• 3+ years of client advisory, customer success, account management, or program management experience
• Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across channels, including social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics
• Experience with or the ability to quickly learn advanced digital marketing capability solutions, such as identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities (preferred)
• Ability to work with technical and non-technical client teams to develop solution designs and requirements
• Strong communication, presentation, and storytelling skills, with the ability to tailor messages for technical and non-technical audiences

Responsibilities

• Managing analytics transformation initiatives for clients through long-term, multi-phase programs
• Conducting thorough audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
• Evaluating clients' AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights
• Analyzing data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
• Developing and delivering transformation priorities and roadmap objectives, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies
• Synthesizing transformation priorities and presenting recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership
• Collaborating across teams to shape digital experience analytics strategy, with a strong grasp of the tactics (site, app, and customer journey data) that drive optimization and personalization
• Articulating how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology, etc.) and addressable activation (identity targeting, closed ecosystems, RMNs, etc.) align to future client objectives
• Connecting data strategy, audience creation, media activation, measurement, creative and customer experience within the transformation plan
• Collaborating with stakeholders to communicate transformation initiatives' vision, objectives, and benefits to gain organizational buy-in
• Ensuring alignment with industry best practices, emerging trends, and regulatory requirements (e.g., GDPR, CCPA).
• Delivering ongoing consulting guidance to clients within retainer or project work
• Delivering thought leadership through webinars, blog posts, QBRs, and industry publications
• Developing relationships with current and potential clients by sharing thought leadership POVs and identifying project opportunities to pursue

Skills

Digital data

Analytics

Marketing tech

Client advisory

Program management

Tools

Identity management platforms

Data clean rooms

Customer data platforms

AI analytics capabilities

Job description

Job Description: We welcome remote candidates based in the continental United States

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 16,000+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Associate Director of Analytics Strategy and Transformation

As an Associate Director of Analytics Strategy and Transformation, you will develop strategic and tactical evaluations of a client's current state across digital media, data strategy, analytics, and customer experience. Sitting within our Digital Business Transformation group, you will deliver assessments and recommendations that help clients navigate a changing ecosystem, including AI and privacy readiness, discoverability, and evolving AdTech/MarTech, while positioning stakeholders to drive meaningful change. This is an exciting strategic role that drives thought leadership and high-end consulting services for our clients.

Key responsibilities include:

• Managing analytics transformation initiatives for clients through long-term, multi-phase programs
• Conducting thorough audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
• Evaluating clients' AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights
• Analyzing data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
• Developing and delivering transformation priorities and roadmap objectives, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies
• Synthesizing transformation priorities and presenting recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership
• Collaborating across teams to shape digital experience analytics strategy, with a strong grasp of the tactics (site, app, and customer journey data) that drive optimization and personalization
• Articulating how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology, etc.) and addressable activation (identity targeting, closed ecosystems, RMNs, etc.) align to future client objectives
• Connecting data strategy, audience creation, media activation, measurement, creative and customer experience within the transformation plan
• Collaborating with stakeholders to communicate transformation initiatives' vision, objectives, and benefits to gain organizational buy-in
• Ensuring alignment with industry best practices, emerging trends, and regulatory requirements (e.g., GDPR, CCPA).
• Delivering ongoing consulting guidance to clients within retainer or project work
• Delivering thought leadership through webinars, blog posts, QBRs, and industry publications
• Developing relationships with current and potential clients by sharing thought leadership POVs and identifying project opportunities to pursue

You Have:

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment
• 3+ years of client advisory, customer success, account management, or program management experience
• Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across channels, including social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics
• Experience with or the ability to quickly learn advanced digital marketing capability solutions, such as identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities (preferred)
• Ability to work with technical and non-technical client teams to develop solution designs and requirements
• Strong communication, presentation, and storytelling skills, with the ability to tailor messages for technical and non-technical audiences

The annual salary range for this position is $94,000-$150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: USA - Remote - Colorado

Brand: Cardinal Path

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation is a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work