Senior Director, Strategy & Analytics Enablement

Socket.dev; Amarillo (TX); On-site; USD 136,000 - 225,000; Full time

Job summary

Dentsu, through its Merkle brand, is hiring a Senior Director of Strategy, Consulting & Advisory to guide cross-functional projects focused on Customer Marketing Data, Strategy, and Analytics. You will translate data insights into strategic actions and leadership storytelling for clients across multiple industries.

The role demands extensive experience (15+ years) in analytics and strategic planning, with strong executive communication and roadmapping skills.

Qualifications

• 15+ years in analytics, business consulting, data strategy and/or strategic planning functions.
• 8+ years of cross-team leadership over multiple business and strategic disciplines.
• Experience across both agency and corporate environments.
• Experience guiding and planning work products from technical and strategic teams.
• Translation of ML/AI models and analytic projects to tactical and executional business action.
• Executive-level written and verbal communication.

Responsibilities

• Lead strategic planning and initiative prioritization.
• Independently develop long-term roadmaps and use cases for workstreams to execute against.
• Recommend insights-to-action for strategic and long-term planning leveraging value-based measurement across client marketing leads to drive data-enriched activation.
• Identify opportunities for cross-solutioning within client's ecosystem to drive incremental value.
• Teach, coach and train direct and indirect reports on how to best identify and execute the solutions driven through data, analytics, and technology.
• Collaborate with SMEs to identify white space opportunities to curate and develop solutions that are client and customer centric.
• Ability to connect capability challenges or goals to business needs and build compelling stories to articulate incremental value.
• Hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs.
• Independently lead the development and drive the execution of actionable multi-phased/year measurement, technology, analytic or data roadmaps for clients.
• Ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
• Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions.
• Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
• Develop depth and breadth of understanding of solutions and offerings across company.
• Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization.
• Partner with client to develop use cases for activation across brand market segment teams.
• Align with Analytics, Marketing, and Media partners on marketing and measurement plans to support activation efforts.
• Collaborate cross-functionally to drive integrated process for the utilization and advancement of data and analytics.
• Lead matrixed teams through influence, collaboration and coaching.

Skills

Analytics leadership

Strategy

Data strategy

Cross-functional leadership

Executive communication

PowerPoint

Client storytelling

Roadmapping

Measurement

AI/ML translation

Retail experience

Job description

Dentsu, through its Merkle brand, is hiring a Senior Director of Strategy, Consulting & Advisory to guide cross-functional projects focused on Customer Marketing Data, Strategy, and Analytics. You will translate data insights into strategic actions and leadership storytelling for clients across multiple industries.

The role demands extensive experience (15+ years) in analytics and strategic planning, with strong executive communication and roadmapping skills.