Remote AI-Driven Performance Marketing Lead—US eCommerce

Weekday AI; United States; Remote; USD 37,000 - 48,000; Full time

Job summary

Weekday is seeking an experienced Performance Marketing Head (US eCommerce) to lead marketing strategy and execution across a portfolio of brands. You will own profitable growth through paid media, creative experimentation, and AI-driven workflows, with direct accountability for revenue, ROAS, CAC, and contribution margin.

The ideal candidate has 7+ years in performance or growth marketing, deep expertise in Meta/Google Ads, and experience managing large marketing budgets.

Qualifications

• 7–10 years of experience in performance marketing, growth marketing, or paid media with significant US eCommerce brand experience.
• Deep hands-on expertise in Meta Ads and Google Ads.
• Proven experience managing multi-crore or multi-million-dollar annual ad budgets.
• Strong understanding of US fashion and apparel market dynamics.
• Demonstrated ability to drive profitable eCommerce growth through acquisition and retention.
• Strong analytical skills, attribution models, LTV, and ROAS.
• Experience hiring, mentoring, and developing marketing teams.
• AI-native working style with use of AI tools across marketing workflows.

Responsibilities

• Own end-to-end performance marketing strategy across all brands and channels.
• Plan and optimise paid media budgets across Meta, Google, TikTok, and emerging platforms.
• Lead full-funnel acquisition and retention strategies for US eCommerce brands.
• Forecast spend and revenue by brand and channel for budget allocation.
• Drive AI-enabled marketing workflows and creative testing engines.
• Own measurement, attribution, and dashboards to inform decisions.
• Manage agency relationships and translate US leadership priorities into channel plans.

Skills

Performance marketing

US eCommerce

Meta Ads

Google Ads

Budget management

Analytics

Team leadership

AI tools

Job description

Weekday is seeking an experienced Performance Marketing Head (US eCommerce) to lead marketing strategy and execution across a portfolio of brands. You will own profitable growth through paid media, creative experimentation, and AI-driven workflows, with direct accountability for revenue, ROAS, CAC, and contribution margin.

The ideal candidate has 7+ years in performance or growth marketing, deep expertise in Meta/Google Ads, and experience managing large marketing budgets.