Remote AI-Driven Marketing Lead for Growth & CRM

WRS Health; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

WRS Health, a leader in cloud-based EHR and practice management, seeks a Marketing Lead to translate business objectives into actionable initiatives. You will drive growth, optimize CRM platforms, and leverage AI for content, campaigns, and analytics.

You will lead cross-functional teams, manage strategic initiatives, and ensure measurable revenue outcomes, working remotely within the United States. This role requires strong business acumen and technical marketing proficiency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Business Management, or related field.
• Significant experience in marketing, business strategy, growth, or related leadership role.
• Experience managing projects, strategic initiatives, and cross-functional teams.
• Strong understanding of digital marketing, lead generation, customer acquisition, and revenue growth.
• Advanced expertise in HubSpot (Marketing, Sales, Service, and CMS Hubs).
• Hands-on experience building AI-assisted marketing workflows (predictive lead scoring, AI content tools).
• Strong analytical, critical-thinking, reasoning, and problem-solving abilities.

Responsibilities

• Execute marketing strategies that support business growth, lead generation, customer acquisition, and revenue goals.
• Analyze competitors, and translate business objectives into actionable marketing initiatives.
• Manage and optimize HubSpot or similar CRM platforms, marketing tools, and automation workflows.
• Leverage AI tools to improve content creation, research, campaign management, lead generation, analytics, and reporting.
• Lead strategic projects, solve business challenges, and identify opportunities to improve existing processes.
• Manage and develop team members while collaborating with Sales and Product teams to drive results.
• Monitor campaign and business performance, using data and insights to guide decisions and improve outcomes.

Skills

Marketing leadership

Growth strategy

Digital marketing

Lead generation

Revenue growth

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Advanced education

Tools

HubSpot

Looker Studio

Tableau

Power BI

Job description

WRS Health, a leader in cloud-based EHR and practice management, seeks a Marketing Lead to translate business objectives into actionable initiatives. You will drive growth, optimize CRM platforms, and leverage AI for content, campaigns, and analytics.

You will lead cross-functional teams, manage strategic initiatives, and ensure measurable revenue outcomes, working remotely within the United States. This role requires strong business acumen and technical marketing proficiency.