VP of Marketing & Growth (Remote, AI-Driven)

World Class Health; San Francisco (CA); Hybride; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Base salary + bonus

Equity

Comprehensive benefits

Résumé du poste

World Class Health, a San Francisco-based AI-native specialty-care center, seeks a VP of Marketing to own the value story, website, and campaigns across employers, payers, consultants, and members. You will lead enrollment and engagement campaigns, create assets with AI, and drive multi-channel lead generation in HubSpot.

This hands-on leadership role requires 10+ years in healthcare marketing, strong analytics, and a track record in B2B and member marketing.

Qualifications

• 10+ years in healthcare marketing, spanning B2B and member (patient) marketing, including leadership roles.
• Experience at a startup digital health vendor selling to employers, health plans, or both.
• Deep understanding of the benefits ecosystem and how to communicate with employers, payers, TPAs, PBMs, consultants, brokers, and resellers.
• Hands-on skill creating marketing assets with AI tools, including video, presentations, and sell sheets, within a defined brand kit.
• Experience improving and managing websites, including content, page builds, and engagement tracking. A track record running social media programs (especially LinkedIn) and recurring newsletters.
• Proficiency in HubSpot: building, sending, and tracking multi-persona lead-generation campaigns, with clear attribution reporting.
• Excellent writing skills, with experience owning or significantly contributing to RFP and RFI responses.
• Experience leading member or patient enrollment and engagement campaigns across email, direct mail, phone outreach, events, and partner channels such as employer HR teams and health plans.
• Strong marketing analytics skills: building dashboards and attribution that connect campaign activity, including AI-driven outreach and digital tools, to enrollment and engagement.

Responsabilités

• Own the value story and persona messaging across all channels.
• Create assets with AI and the brand kit, including videos, presentations, sell sheets, white papers, and case studies.
• Enhance the website to reinforce the value story and build persona-specific pages.
• Run a comprehensive social media program (LinkedIn focus) and the monthly employer and consultant newsletters.
• Generate and track leads in HubSpot for each target persona and maintain attribution dashboards.
• Own RFP and RFI responses end-to-end and maintain a reusable content library.
• Lead member communications for enrollment and engagement from pre-launch through year one and beyond.
• Lead pre-launch campaigns aligned with client go-lives and measure enrollment and engagement.

Connaissances

Healthcare marketing

B2B & member marketing

Startup digital health

AI-driven assets

Website management & analytics

HubSpot campaigns

RFP/RFI writing

Enrollment & engagement campaigns

Marketing analytics & dashboards

Excellent writing

Formation

Bachelor's degree

Advanced degree a plus

Outils

HubSpot

Video production tools

Brand kit usage

Description du poste

World Class Health, a San Francisco-based AI-native specialty-care center, seeks a VP of Marketing to own the value story, website, and campaigns across employers, payers, consultants, and members. You will lead enrollment and engagement campaigns, create assets with AI, and drive multi-channel lead generation in HubSpot.

This hands-on leadership role requires 10+ years in healthcare marketing, strong analytics, and a track record in B2B and member marketing.